At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.
Senior Growth Marketing Manager
Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth.
This role elevates beyond execution to owning the end-to-end growth engine—defining audience-first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross-functional teams to deliver measurable business impact.
The ideal candidate is a strategic, data-driven leader with deep expertise in campaign architecture, persona mapping, and team leadership—capable of translating business priorities into high-performing growth programs.
Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
Persona, Audience & Content Strategy
Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
Demand Generation & Pipeline Acceleration
Team Leadership & Cross-Functional Management
Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.
Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes.
Performance Management & Analytics
Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.
Budget Ownership & Planning
Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.
Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.
Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).
Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high-intent capture, retargeting, ABM, and pipeline acceleration.
#LI-JB2
At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:
Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.
If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.
For more information, visit www.entrust.com. Follow us on, LinkedIn, Facebook, Instagram, and YouTube
For US roles, or where applicable:
Entrust is an EEO/AA/Disabled/Veterans Employer
For Canadian roles, or where applicable:
Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
If you require an accommodation, contact [email protected].
Recruiter:
James Beck
[email protected]