ABOUT THE ROLE
The Marketing Manager (Brand and Campaign, Assessment) for the Oxford Test of English (OTE) and Oxford Placement Test (OPT) is responsible for leading global brand strategy and campaigns, market positioning, and growth for both assessments. The role develops and delivers multi‑channel marketing plans designed to strengthen product visibility, support institutional adoption, and enable expansion into international markets.
Working closely with Product, Sales, Research and Recognition, the role follows a data‑led approach to inform planning and decision‑making. A key focus is ensuring brand coherence, effective go‑to‑market execution, and clear articulation of the qualities that differentiate Oxford English Assessment within the global language testing landscape.
Core responsibilities include ownership of brand strategy and messaging for OTE and OPT, ensuring consistent positioning across channels, materials and guidelines. The role leads the full lifecycle of global campaign development, from insight and concept through execution and optimisation, producing integrated campaigns that support awareness, lead generation, recognition, and adoption. Collaboration with country offices ensures campaign localisation for priority markets, supported by toolkits for partners and test centres.
The role also works closely with cross‑functional teams to support product launches, sales enablement, and partnership activities. Responsibilities include creating sales collateral and product storytelling assets, supporting recognition efforts with universities and governments, and partnering with assessment teams to promote engagement among test centres and institutional clients. Ongoing performance measurement, reporting, and brand governance ensure consistent standards and continuous improvement across all markets.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
