Overview:
We are seeking a Perfect Store Manager to join the DX Category Leadership team. The position will be responsible for developing the multi-year vision & strategy, that disproportionately delivers for PepsiCo, but grows the savoury snacks category for the OT customers. The role represents the external voice of the channel & customer, where the incumbent is expected to be able to talk confidently about the latest consumer & shopper trends and keep the business up to date on the ever-changing competitor landscape.
Responsibilities:
- Works closely with the DX, Insights, RGM & Marketing teams to develop one, coherent category strategy (3-year horizon) for the OT channel.
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Where relevant, owns the category development conversations with PepsiCo’s priority customers to ensure that the ‘strategy flows through to the omni-channel shelf’.
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Supports the ‘Store of the Future’ thinking & owns the external ‘Category Growth Story’ (a translation of PepsiCo’s internal brand strategies).
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Uses data-driven insights to recommend the optimal portfolio & channel assortment (addressing the priority opportunities, challenges & innovation ‘white spaces’).
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Outlines the levers & drivers for growth (both short & long-term), as well as the role of PepsiCo’s brands to deliver a ‘triple win’ (shopper, customer & supplier).
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Builds & embeds the sub-channel ‘Pictures of Success’ within the Commercial organisation (e.g. must-stock range, merchandising principles). Sets the annual execution targets.
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Attends the PMR forum as the category SME & provides an objective perspective to feed the Commercialisation & IBP processes.
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Socialises the category strategy (including the associated products & outputs) across a broad set of stakeholders to influence the annual & strategic plans.
Qualifications:
- A minimum of 5 years’ experience working within FMCG (preferably Category or Sales roles).
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Practical experience of category-first or ‘triple-win’ thinking is a must.
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Recognised project or change management qualifications are an advantage.
Skills:
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Strong analytical skills with proficiency in data analysis tools and techniques.
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Excellent communication and interpersonal skills.
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Has strong business acumen (across Commercial, Finance & Operations).
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Demonstrates ‘end-to-end’ thinking & thought-leadership (i.e. future-fit).
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Presents complex information & recommendations in a simplified, yet compelling manner.
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Cleary articulates the business impact (i.e. connects the insights, actions & implications).
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Ability to build strong relationships with internal and external stakeholders.
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Proven track record of implementing successful strategies.
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Ability to work independently and collaboratively in a fast-paced environment.
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Proficiency in Microsoft Office Suite (Excel, PowerPoint) and other relevant applications.
