Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation.
Wasabi now has 42 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento the grocery channel, launching exclusively in Sainsbury’s. Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market, consistently attracting new customers to the category through an innovative East Asian range.
Wasabi’s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite.
We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion.
As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Grocery Marketing Manager to join our Grocery Team based in Park Royal.
The Role:
The Grocery Marketing Manager is the day-to-day leader within the Wasabi marketing team, responsible for translating the agreed grocery marketing strategy into high-impact marketing campaigns, retailer brand plans and customer initiatives. This role will ensure delivery of the Grocery marketing programme, supporting integrated campaign delivery, new product and category launches, packaging initiatives and retailer marketing activity, ensuring all work is insight-led, commercially focused and delivers against agreed business objectives.
Working closely with the Head of Grocery Marketing and cross-functional teams, this role requires a balance of strategic thinking, commercial acumen and hands-on leadership. The successful candidate will build strong partnerships across Marketing, Sales, Category and Food, using consumer, shopper and retailer insight to shape marketing plans and identify growth opportunities. Working alongside the Brand Manager, they will provide guidance and support across the annual marketing calendar, campaign delivery and agency relationships, developing capability within the team while ensuring consistently high-quality execution.
Key Responsibilities:
- Develop and deliver annual marketing plans aligned to business and retailer priorities.
- Provide strategic oversight of the Grocery marketing programme, working closely with the Brand Manager to ensure the annual marketing calendar, campaigns and go-to-market activity are delivered consistently and to a high standard.
- Own the Grocery consumer marketing calendar, supporting the Brand Manager in the planning and delivery of integrated marketing campaigns across social, digital, PR and shopper marketing.
- Lead the development and delivery of brand plans with key retailer customers, partnering closely with sales and category to align on shared objectives and deliver best-in-class retailer marketing plans.
- Manage relationships with creative, media and PR agencies to ensure high-quality campaign execution.
- Support innovation and new product launches by leveraging consumer, shopper and category insights.
- Partner with Sales, Category and Retailer teams to create compelling retailer marketing plans.
- Track campaign performance, analyse results and identify opportunities to optimise activity.
- Manage the Grocery marketing budget, ensuring strong ROI and effective investment decisions.
- Build strong relationships across Marketing, Sales, Category, Food and Finance teams to drive collaboration and business growth.
Our Requirements:
- Proven experience in a senior marketing role within FMCG, with experience across grocery, retail or consumer brands.
- Strong experience developing and delivering annual brand plans, with a solid understanding of shopper marketing and retailer activation.
- Demonstrable experience leading new range or product launches from concept development through to successful market execution.
- Commercially astute, with the ability to balance consumer insight, retailer objectives and business priorities to deliver measurable growth.
- Strong understanding of consumer, category and shopper insight, with the ability to translate data into actionable marketing recommendations.
- Proven ability to influence and coordinate cross-functional teams, building strong relationships across Commercial, Sales, Category, Food and Finance
- Experience overseeing creative, media and PR agencies, providing strategic direction while supporting high-quality campaign delivery.
- A collaborative leader with a passion for coaching and developing others
- Highly curious, proactive and solutions-focused, with the resilience and adaptability to thrive in a fast-paced, evolving business.
In return we provide:
- A great working environment
- Pension scheme
- Target Bonus
- Refer A Friend Scheme
- Free Sushi or hot food (vegan options available)
- 50% discount in our Branches
- Employee Assistant Programme
- Help@Hand (a service providing health and wellbeing support)
- Long Service Awards
- Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
- Life Assurance
- Electric Vehicle Scheme through Octopus
- Cycle To Work
- Free on-site parking
- A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and
The opportunity to develop your skills within a growing company.
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Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you.
COME ROLL WITH US!
