PPC Manager (Google & Microsoft Ads) - Remote, £50,000 DOE
About Skayl
We help businesses achieve profitable, efficient and scalable growth through performance-driven digital marketing. We offer data-backed services to brands up to £25m+ yearly revenue, improving their online visibility, traffic and revenue - and we report straight on what is and isn't working.
The Role
You'll own the day-to-day strategy, optimisation and performance of a portfolio of Google and Microsoft Ads accounts - driving profitable, results-driven performance against every client's targets, and operating autonomously without daily oversight.
You'll manage each budget with commercial care, keep accounts actively optimised across Search, Shopping, Performance Max, Demand Gen and AI Max, and communicate clearly on performance and trajectory.
You report to the Head of Paid Media, who sets department direction, systems and priorities and clears your path - but the strategy and results of your accounts are yours to own.
What Success Looks Like
- 90%+ of your managed accounts hit their POAS, ROAS, CPA, MER and profitability targets each month
- 95%+ client retention across your accounts
- 90%+ of tasks delivered on time and within forecasted hours; 100% of monthly reports out within 3 working days of month-end
- Winning campaign structures, ad copy and assets identified and scaled every quarter, with accounts improving quarter over quarter through structured testing
- Clients consistently confident in your strategy and direction
Key Responsibilities
- Own daily performance and budget pacing across your Google and Microsoft Ads accounts, directing spend to where it earns the most
- Run structured account-level testing across campaign structure, bidding, keywords, audiences, assets, ad copy and product/category focus
- Flag budget over- or under-delivery early, so it's resolved before it costs the client
- Keep campaign, bid strategy and tracking QA accurate and clean
- Deliver accurate monthly reports within 3 working days of month end using TripleWhale, GA4 and platform data, and lead confident, commercially-framed client communication
- Build accurate forecasts and manage budgets to profitability targets
- Document all work in ClickUp, organised into sprints with due dates, and run your week from your dashboard
- Help build the department's SOPs and frameworks, and grow your skills against an agreed development plan
What We're Looking For
- Minimum 3 years hands-on paid media experience at a digital marketing agency, ideally for ecommerce brands
- Proven Google Ads expertise, with Microsoft Ads experience
- Confident with GA4 and TripleWhale to interpret performance and guide optimisation
- Real command of budgeting, pacing and working to POAS, ROAS, CPA, MER and profitability targets
- Structured, methodical and detail-driven - nothing slips through campaign, tracking or asset QA
- Takes ownership and makes decisive calls - you surface variances, risks and opportunities early rather than waiting to be asked
- Self-directed and reliable - you deliver without daily check-ins
- Comfortable using Claude and other AI tools to work faster without dropping quality
- Available full-time, fully remote
What We Offer
- £30,000-£50,000 DOE
- MacBook provided
- Remote-first culture with flexible working hours
- 28 days annual leave, including your birthday
- Comprehensive training and a clear development plan
- Clear career progression as the paid media team grows
- Work with established ecommerce and commercial brands in the UK and USA
How to Apply
Don't apply through LinkedIn. Click the link below to complete our application form:
https://careers.skayl.co.uk/ppc-manager/?utm_source=linkedin&utm_campaign=uk
Read the full scorecard here:
https://doc.clickup.com/90151062236/d/h/2kypr2pw-144175/097845b6e89128a
Pay: £30,000.00-£50,000.00 per year
Benefits:
- Casual dress
- Company pension
- Sick pay
- Work from home
Work Location: Remote
