Location: Paisley, Scotland (Office Based)
Job Type: Full Time
Salary: Competitive (Dependent on Experience)
About the Opportunity
A new lash and brow brand is getting ready to enter the beauty market, and we are looking for a creative social media specialist to help shape how the brand shows up online from day one. This opportunity comes from a group with a track record in launching professional beauty brands.
This is not a role where you will simply be handed an existing social media account and asked to keep it ticking over. You will be involved in building the online personality of a new brand, creating content, developing ideas, growing the audience and helping turn social activity into real sales. As a result experience in marketing is a must!
The brand will have a fresh visual identity, a clear point of view and a strong focus on TikTok, Instagram and live shopping. We are looking for someone who understands beauty content, knows what performs online and is confident enough to bring ideas to the table.
What You’ll Be Doing
This role will be heavily focused on TikTok, including TikTok Shop, live selling, short-form video and community growth.
You will be responsible for helping plan and deliver regular TikTok LIVE sessions, creating content that feels current and engaging, and supporting the day-to-day running of our social channels.
Alongside TikTok, you will help develop our Instagram presence through Reels, stories, posts and community engagement, with the aim of building a recognisable and trusted brand within the lash and brow space.
This is a hands-on role, so you will need to be comfortable filming, editing, presenting, planning and getting involved in the commercial side of social selling.
Main Duties
· Create short-form video content for TikTok, Instagram Reels and other social platforms.
· Help develop the launch content strategy for a new lash and brow beauty brand.
· Plan, schedule and publish regular social media content.
· Host and support TikTok LIVE shopping sessions.
· Prepare products, offers and talking points for live selling activity.
· Manage TikTok Shop activity, including product uploads, promotions, flash deals and general Seller Centre tasks.
· Deal with TikTok Shop queries and issues, including customer order problems, refunds, missing parcels and platform support requests.
· Track content performance and use insights to improve future posts, lives and campaigns.
· Spot trends, sounds, formats and content opportunities that are relevant to the brand.
· Work with the wider team on product launches, campaigns and promotional activity.
· Engage with followers through comments, DMs and community interactions.
· Assist with influencer, creator and user-generated content opportunities.
· Keep the brand’s social channels consistent, active and visually engaging.
· Bring forward new ideas for content, campaigns, live selling and audience growth.
The Person We’re Looking For
- We are looking for someone who is creative, organised and confident working in a fast-moving social media environment.
- You should have a strong understanding of TikTok and Instagram, especially what makes beauty content perform. You do not need to have done everything before, but you do need to be willing to learn quickly, take ownership and be comfortable being visible on camera.
- Skills and Experience
- We would like to hear from candidates who have:
- Experience creating content for TikTok, Instagram or similar platforms.
- A strong understanding of short-form video.
- Confidence filming and speaking on camera.
- Good editing skills using CapCut, Premiere Pro or similar tools.
- A good eye for visuals, lighting, composition and trends.
- Experience using Canva.
- Strong written communication skills.
- Good organisation and planning skills.
- The ability to manage multiple tasks at once.
- A genuine interest in beauty, especially lashes, brows, makeup and social media-led brands.
- Confidence working in a busy, evolving environment.
- Desirable Experience
- The following would be helpful, but is not essential:
- TikTok Shop or live shopping experience.
- Previous livestream hosting experience.
- Experience working with influencers or content creators.
- E-commerce, retail or beauty brand experience.
- Lash, brow or beauty qualifications.
- Experience helping launch or grow a new social media account.
What’s on Offer
- A competitive salary based on experience.
- Staff discount across associated brands.
- The chance to help launch and grow a new lash and brow brand.
- A creative role with genuine input into brand direction and content style.
- Training, support and development as the role grows.
- Opportunities for progression as the business expands.
How to Apply
Please send your CV, Links to TikTok, Instagram or other social accounts you have managed or created content for.
Examples of videos, posts or campaigns you have worked on, where available.
A short note telling us why this role interests you and what you could bring to a new lash and brow brand.
We are especially interested in seeing your creativity, ideas and personality, not just a perfectly formatted CV.
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Casual dress
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
Application question(s):
- Tell us about any experience you have growing a socials channel
- Do you have any experience in the beauty sector?
- If you could create your ideal job role what would it be
- Do you have any holidays planned?
- Why do you think you would be a good candidate for this role?
Work Location: In person
