Do you have experience working within the In Memory sector, including audience engagement? Could you help develop compelling stewardship journeys to deepen our supporter engagement and maximise retention?
We are recruiting for a Regional Fundraising In Memoriam Officer to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.
This is an exciting new opportunity to join our team, as Regional Fundraising In Memoriam Officer you will lead the promotion and strategic development of our in-memory offering, Forget Me Not (FMN) Funds, to maximise sustainable income growth. By applying specialist knowledge and insight, you will expand reach and improve performance, embedding FMN Funds into everyday conversations with supporters.
You will also enable and empower colleagues across the wider team to effectively utilise this resource, supporting more families and friends as they experience grief as part of their dementia journey, while driving increased income. You will be developing and strengthening relationships with funeral directors to enhance stewardship of supporters who establish FMN Funds through this channel, as well as maximising the significant opportunities presented by offline funeral collections (FC).
In this role, you will be seen as the organisational expert in FMN Funds and Funeral Collections, driving income growth from this key stream by championing the offer across the organisation, ensuring it is widely understood, effectively delivered, and consistently optimised. You will develop compelling stewardship journeys to deepen supporter engagement, maximise retention, and ensure that all activity and messaging is culturally appropriate and relevant across all three nations.
Interviews for this role have been provisionally scheduled to take place via MS Teams on 25th & 26th August.
About you
Joining us, you’ll have demonstrable experience working within the In Memory sector, including audience engagement. You’ll combine this with your experience of marketing and communications, including working cross collaboratively to achieve desired outcomes and your experience managing day-to-day relationships with external agencies.
Crucially, you’ll be able to think strategically and monitor, collect and analyse data to make clear decisions and recommendations. You’ll be proactive with the ability to use your initiative to drive an activity forward or solve problems.
What you’ll focus on:
- Acting as the point of contact and Trusted Expert for all FMN Fund and Funeral Collection activity for Regional Fundraising, and wider teams.
- Ensuring all internal and external relationships are developed and maintained to deliver the best possible result, including agencies, suppliers, and our internal marketing and press teams; implementing improvements where required.
- Championing the use of FMN Funds across the directorate, including Regional Fundraising.
- Planning, developing and executing promotional campaigns for Alzheimer’s Society FMN funds, including warm and paid marketing.
- Staying at the forefront of market trends, competitor products and the fundraising sector to drive improvements in the event participant experience.
- Drafting compelling copy, ensuring that all communication is in line with strategic priorities around growth.
