Sales & Marketing ExpertThe Brief
We are compiling a team of experts to support an undergraduate student looking to build on his skillset ahead of joining a family business. The goal is to prepare the student for leadership and to provide him with skills alongside his studies that will enable him to enter the world of work with confidence and make valuable contributions. The student will be working with a number of specialists across complementary disciplines. We are now looking for an experienced sales and marketing expert to provide a focused programme exploring how businesses understand their customers, build brands, generate demand and sell effectively.This programme is intended to give the student a practical understanding of the disciplines of sales and marketing, moving beyond academic theory to explore how these functions operate in successful organisations.This is intended to be a highly interactive programme, drawing wherever possible on real campaigns, brands, sales situations, and the mentor's own professional experience.
The Ideal Candidate
We are looking for an experienced senior sales and/or marketing practitioner with a strong track record of applying these disciplines in real-world organisations.A current or former Chief Marketing Officer (CMO) with significant exposure to sales and customer acquisition could be particularly well suited to the programme. We would also welcome experienced Marketing Directors, Sales Directors, Chief Revenue Officers, senior brand leaders, Heads of Sales or senior sales and marketing practitioners who can demonstrate substantial hands-on experience.The strongest candidates will be able to teach from experience rather than theory alone, using examples of brands, campaigns, customer interactions and sales situations to bring the subject to life.The ideal mentor will demonstrate:
- Significant senior-level experience within sales and/or marketing.
- First-hand experience of developing and executing marketing strategies and campaigns.
- A sophisticated understanding of customers, audiences and buying behaviour.
- Expertise in customer segmentation, targeting, brand positioning and proposition development.
- Strong understanding of brand building, messaging and how organisations communicate value to different audiences.
- Practical knowledge of lead generation and how marketing activity translates into sales opportunities.
- The ability to demonstrate how sales and marketing should work together, including how customer feedback and sales conversations can improve marketing.
Programme Objectives
The programme should give the student a strong practical grounding in the fundamentals of modern sales and marketing, while helping him develop the confidence to apply these skills himself.By the conclusion of the masterclass programme, the student should have developed a clear understanding of areas including, but not limited to:
- Understanding the Customer
- Brand & Positioning
- Marketing
- Sales Processes and Customer Retention
Proposed Structure
The structure will be developed collaboratively, with 6-week sprints of masterclasses and an additional 2 weeks for embedding and reflecting on learning.Short practical assignments between sessions are encouraged, particularly where these require the student to observe, analyse or practise real sales and marketing techniques.The programme should evolve in response to the student's interests and aptitude, allowing greater depth to be introduced in areas where he demonstrates particular curiosity or ability.
Please ensure you answer all of the screening questions, as applications submitted without responses will not be considered.
Pay: £60.00-£150.00 per hour
Application question(s):
- How would you teach someone in this position (with limited experience) to understand why a customer chooses one brand, product or service over another, and how would you turn that understanding into a practical exercise?
- How do you feel your experience makes you well placed to coach a young person in this stage of their career?
- If you were designing the first six weeks of this masterclass programme, focused specifically on sales and marketing, what key concepts would you cover and what practical exercises would you incorporate?
Work Location: Hybrid remote in London
