We’re looking for a Social & Content Executive to join our eCommerce Social team, based at NEXT Head Office in Enderby, Leicestershire!
The Role:
As a Social & Content Executive in our Organic Social team, you will take our Menswear channel to the next level. You will own the men's content strategy from the ground up, with the freedom to innovate and make a real impact. Your mission will be to position NEXT as the go-to, credible destination for men's fashion, driving positive perception and building an engaged community.
This is a pivotal role offering the chance to make a tangible impact on the growth and perception of NEXT Menswear. You'll have the autonomy to execute and develop a strategy, get creative and be at the forefront of our social innovation!
If you live and breathe social media, have a great eye for menswear and know how to turn data into game changing content, this is the role for you.
What You'll Take On:
This is a dynamic, hands-on role where you'll be responsible for the full content lifecycle.
- You will execute the organic content strategy for menswear. You'll define our unique USP (our 'why') and ensure every post drives us towards that goal.
- Plan and deliver a packed, effective content calendar. A key part of this will be creating and self-shooting your own lofi, social-first assets designed for high reach and engagement.
- Work closely with the PR team to align on influencer and celebrity content as well as Trade to ensure our content is commercially informed.
- Deliver clear, creative briefs for content creators and ambassadors, as well as helping coordinate studio shoots.
- Use your excellent knowledge of the menswear market to ensure we're promoting the right products at the right time, with a close eye on stock levels and business objectives.
- Deep dive into data using our social management tool - conducting regular analysis to understand what’s working (and what isn’t!), to constantly optimise performance and hit our KPIs.
- Run a robust test-and-learn framework, keeping us ahead of algorithmic changes and consumer behaviour. You'll also be our eyes and ears, benchmarking against competitors and spotting new industry trends and formats to keep our content fresh and innovative.
What You’ll Bring:
- A social native - You have proven experience in social media and content strategy, ideally within a fashion or retail environment.
- A content creator - You’re bursting with creative ideas and have the practical skills to self-shoot and edit engaging lofi video and static content.
- A strategic person - You don't just post, you plan. You love digging into data, finding the insights and using them to make smart decisions and prove your success.
- Passionate about menswear - You have a genuine passion for and deep knowledge of men's fashion, culture and emerging trends.
- A brilliant collaborator - You're a strong communicator who can write inspiring briefs, work effectively cross-functionally, inspire and influence others as well as be an active contributor in creative sessions.
- A self-starter - who can manage a busy content calendar, stay on top of trends and constantly look for opportunities to grow.
You know Next, but did you know we’re a FTSE-100 retail company employing over 44,000 people across the Next group. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 450 stores, plus the Next Online and it’s now possible to buy on-line from over 80 countries around the world! So we’ve gone global!
