As Regional Sales Manager, you'll take ownership of a Central & Northern UK territory, covering areas such as the Midlands, Yorkshire, Lancashire, and parts of North Wales.
About The Role
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Manage and grow relationships with independent distributors and buying group members
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Identify and win new business opportunities to expand market presence
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Promote and sell a full product range, including new and innovative lines
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Deliver product training, demonstrations, and engaging sales presentations
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Develop and execute structured territory plans to maximise coverage
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Monitor market trends and competitor activity to inform strategy
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Collaborate with internal teams including marketing and product to drive performance
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Maintain accurate CRM records, reporting on pipeline and regional performance
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Attend trade shows, exhibitions, and customer events
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Travel regularly across your region
This is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.
About You
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Proven track record in regional sales management, ideally within tools, hardware, or related industries.
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Experience working with distributors, buying groups, or similar channel networks.
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Strong commercial awareness with the ability to negotiate, influence, and close sales opportunities.
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A proactive self-starter who is comfortable working independently while contributing to wider team goals.
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Excellent communication and interpersonal skills with the ability to build trust quickly.
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Confident in delivering product training and presentations to varied audiences.
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Analytical mindset with the ability to interpret data and convert insights into action.
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Highly organised, with strong planning and territory management skills.
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Competent in the use of CRM systems and Microsoft Office tools.
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Based within the territory, with flexibility to travel extensively across the region.
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A passion for innovation and an ability to quickly adapt to new product launches.
About the Business
Our client is a well-established and respected brand within its sector, known for innovation, quality, and strong customer relationships. They offer a collaborative and ambitious working culture where performance is recognised and development is supported.
What's On Offer?
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Competitive base salary with performance-related bonus
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Company car, laptop, and mobile phone
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Comprehensive training and ongoing development
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Pension scheme
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Private healthcare
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Generous holiday allowance + bank holidays
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Supportive team environment and career progression opportunities
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Regular team meetings, events, and conferences
What's Next?
For an informal chat, please call me, Rae, on 01780 480530, email [email protected], or send me a message on LinkedIn if you think you tick the majority of boxes for this role.
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