Salary negotiable depending on experience
Role Purpose
We are looking for an ambitious and commercially driven Sales, Reservations & Marketing Manager to drive new business, manage the hotel's Reservations function and coordinate local marketing.
This is fundamentally a revenue-generating role.
The successful candidate will lead proactive sales while ensuring Reservations converts enquiries effectively and marketing activity produces measurable commercial results.
Sales Responsibilities
- Proactively generate new corporate business.
- Develop local and regional accounts.
- Generate meetings, conferences and events business.
- Develop weddings and social-event business.
- Conduct sales calls, appointments, client visits and show-rounds.
- Maintain a measurable sales pipeline.
- Reactivate dormant accounts.
- Monitor account production and lost business.
- Develop repeat business.
Reservations Responsibilities
- Lead the Reservations team.
- Ensure enquiries are answered promptly.
- Monitor conversion and response times.
- Develop upselling.
- Monitor booking sources and lost enquiries.
- Ensure group reservations are managed accurately.
- Work closely with Revenue and Front Office.
Reservations must operate as a sales function, not simply an administrative department.
Marketing Responsibilities
- Develop the hotel's marketing calendar.
- Coordinate social-media activity.
- Develop campaigns for bedrooms, meetings, events, weddings, F&B and spa.
- Develop seasonal campaigns.
- Monitor enquiries and revenue generated from marketing.
- Develop local partnerships.
Marketing performance should ultimately be measured by enquiries, bookings and revenue, not simply likes and followers.
Key KPIs
- New business generated
- Corporate room nights
- New accounts
- Meetings and events revenue
- Wedding revenue
- Sales pipeline
- Sales conversion
- Reservations conversion
- Marketing-generated enquiries
- Marketing-generated revenue
Pay: Up to £40,000.00 per year
Benefits:
- Discounted or free food
- Employee discount
Work Location: In person
