Job Overview
We are looking for a creative Marketing & Communications Specialist to join our dynamic LeedsBID team. This role offers a varied environment where no two days are the same. You will craft compelling social media content, lead the content creation and delivery for our primary digital platforms and work at the heart of the creation & implementation of the most innovative public events & animations in Leeds. Your focus will be to elevate our brand's presence across all channels helping to drive LeedsBID’s role in delivering place-marketing at the highest standard.
Role & Responsibilites:
Liaise with the Marketing & Comms Manager to feed into marketing and communications plans on a project-by-project basis
Contribute actively and assist the Marketing & Comms Manager on key city annual placemaking events including, but not limited to, summer animation, Leeds International Festival of Ideas and Christmas
Prepare event, marketing & delivery plans in accordance with the LeedsBID team and project partners
Liaise with external agencies and suppliers, for example, production companies, agents, venues and retailers
Provide administrative and events support within the team. This will involve assisting with partner city events (for example, Light Night Leeds) and business events (for example, Showcase event), in collaboration with the Projects & Events Manager
Work within the LeedsBID team, contributing to the company business plan working overtime/extended hours as required dependent on events activities
Be an active part of the LeedsBID team and assist with any other administrative duties as and when required
Work in coordinating digital marketing, PR and direct marketing activity to support all LeedsBID brands, central communication channels and major project sub-brands, working in close support with the Marketing & Comms Assistant in the team.
Deliver frontline reporting to support the Welcome to Leeds channel, capturing video & interview footage as appropriate, attending new openings, city networking activities and events. Manage the implementation of this content across relevant Welcome to Leeds platforms including the website and work proactively with the wider Welcome to Leeds external team.
Maintain and develop the LeedsBID website, working with the Marketing & Comms Manager to ensure the information is current and engaging for our business audience.
Develop strong supporting communications tools and channels to promote the work of LeedsBID to our levy-payer audience
Play an integral role in the creative planning of all LeedsBID animation, event and marketing plans alongside the other members of the marketing team.
Represent the company positively at external events, business networking activities and public animations as required across the annual programme of LeedsBID’s work delivery.
Skills & Experience (Essential)
Minimum of 3+ years experience working in a marketing, events and/or comms role
Demonstrable experience of reporting from live events, identifying story opportunities proactively and delivering finished articles for both digital and analogue presentation via appropriate channels
Practical experience of establishing external relationships with external media contacts and developing these to deliver consistent PR stories and exposure
Excellent written and verbal communication skills
A creative mindset and thinker, practical experience of taking a concept through from development to implementation
Copy writing and/or press release experience digital and/or analog
Proficient in social media management and content creation
Good working knowledge and practical experience of Wordpress
Familiarity with digital comms tools e.g. Survey Monkey, mail chimp
Strong analytical and problem-solving abilities
Detail-oriented with the ability to manage multiple tasks simultaneously
Ability to work collaboratively in a team environment
Knowledge of media production and communication
Skills/experience (desirable)
Previous PR experience, ideally agency side with experience across all earned media channels.
Previous influencer marketing experience.
A passion for PR and influencer marketing in equal measure – and a desire to always learn more.
Ability to be adaptable, reactive, responsive. Comfortable working at pace in a busy department, working on multiple projects at any one-time.
Proactive, self-starting approach.
Knowledge of Agora Pulse, Vuelio, Google analytics, Adobe InDesign / Photoshop and Influencer Marketing Platforms will be advantageous attributes.
Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media content
Representing your company at events with a confident, approachable personality, presenting the positive face of LeedsBID to all the audiences we serve
Assisting on events creation and delivery as part of an events team
Ability to work proactively using problem solving approaches and a positive, confident attitude
Willingness to work flexibly and adapt easily to working ‘out of hours’ as required
Salary & Package
Competitive Salary – ranging from £30k- £35k depending on experience
37.5 hour working week with 25 days holiday plus bank holidays
Employer’s pension contribution up to 8% of salary subject to a minimum employee contribution of 5% and eligibility criteria
- 4x salary ‘death in service’ benefit
- Healthshield Level 1 cover
- Mobile phone allowance
- Discretionary performance related bonus
- Birthday day off policy
Pay: £30,000.00-£35,000.00 per year
Benefits:
Work Location: In person
