SmartResponse are the 5th fastest growing media agency in the UK (source: Campaign 2026) offering our diverse client base full service direct response television (DRTV) advertising solutions including script to screen TV Advert Creative Production, Media Buying/Planning for short and longform TV airtime and state of the art campaign analytics.
There is an exciting new opportunity to join us in our specialist TV media buying and production agency business as our Head of Analytics. The successful candidate will manage and lead our campaign analysis and reporting activities, ensuring all analysis is carried out efficiently, with accuracy and with actionable insight to implement campaign optimisations for our clients to drive their return on investment.
The successful candidate will have a relevant professional qualification and multiple years’ experience in media analytics.
SmartResponse Head of Analytics requirements:
· Degree educated in a numerical discipline, ideally with a focus on data analysis.
· Multiple years’ experience working in data analytics.
· Experience in the media/marketing industry or agency background would be beneficial.
· Mathematically minded with a problem-solving mentality in a fast moving and dynamic working environment.
· Highly competent at using Excel, Google Analytics (ideally including Big Query) and PowerBI for data analysis and reporting purposes.
· An aptitude for creating sophisticated reporting and a keen eye for detail is important.
· A logical thinker with a can-do, self-starter, problem solving attitude.
· Hard working, conscientious, good humoured and flexible.
SmartResponse Head of Analytics Job Spec:
· Lead Analyst working on major client accounts including those that are account managed by our Media Director and Head of Account Management.
· Sign-off role in the analysis reporting set-up for all new clients.
· Review all client analysis reports before distributed to clients.
· Read analysis with ‘real world’ in mind with the objective of reporting on overall campaign efficacy and informing media and creative campaign optimisations.
· Provide analytics advice to the other Account Manager/Analysts.
· Attend client calls and meetings to report to them on their campaign performance and recommended optimisations.
· Create analysis summaries that are easy to understand and have actionable insights.
· Liaise with our tech team on analysis optimisations.
· Stay up to date with analysis software requirements and making development recommendations to the Board of Directors.
· Advise on company AI strategy within the analytics function.
· Other duties on an ad-hoc basis.
Job Type: Full time.
Location: Old Street, London
Salary: Dependent on experience, includes generous Profit Related Bonus scheme and additional employee benefits.
Smart Response is owned by its employees via an Employee Ownership Trust. There are significant employee benefits to this, which we will run through at the interview stage.
www.smartresponse.tv
Work Location: In person
