The Head of Demand Generation owns Dynamic Planner’s integrated demand generation strategy, campaign engine and performance marketing capability, ensuring marketing activity creates measurable pipeline, strengthens brand authority and supports revenue growth across priority markets and propositions.
This is a player-manager role. The successful candidate will lead, coach and develop a multi-disciplinary team spanning campaigns, digital marketing, content, design and events, while also setting the bar for strategic thinking, campaign quality, copy, channel planning and measurable execution.
The role requires a commercially sharp marketer who can turn market themes, buyer pain points, product propositions and sales priorities into high-quality multi-channel campaigns. They will be particularly strong in digital inbound, paid media, advertising copy, PPC, conversion optimisation and campaign orchestration, helping the team produce work that is targeted, compelling, measurable and commercially useful.
Ultimately, the role is to build a higher-performing demand generation function that combines strong leadership with hands-on excellence, creating campaigns that generate demand, nurture opportunity, support Sales and Customer Success, and reinforce Dynamic Planner’s position as the UK’s leading AI-powered digital advice platform.
