Akuma Sports is looking for an experienced Senior Marketing Manager to lead our marketing function and help drive the next stage of our growth.
This is a hands-on senior role with responsibility for setting our overall marketing strategy, leading the marketing team and ensuring our marketing activity supports our commercial objectives.
Working closely with our Directors and Sales team, you will develop campaigns and customer journeys that build the Akuma brand, generate qualified leads and ultimately contribute to sales and revenue growth.
A key part of the role will be developing how we use Salesforce Account Engagement for marketing automation, segmentation, lead nurturing and campaign performance.
Key Responsibilities
- Develop and lead Akuma's overall marketing strategy and annual marketing plan.
- Manage and develop the Marketing & Social Media Manager.
- Work closely with Sales to develop effective lead-generation campaigns.
- Lead the use of Salesforce Account Engagement (Pardot) across marketing.
- Develop customer segmentation, automated journeys and lead-nurture campaigns.
- Improve the way Marketing and Sales work together through Salesforce.
- Set the direction for digital marketing, including paid advertising, SEO, email and website performance.
- Oversee Akuma's brand positioning and major marketing campaigns.
- Manage the marketing budget and external agencies where required.
- Establish clear marketing KPIs and report on campaign performance, leads, pipeline and ROI.
- Use customer and performance data to identify new opportunities and continually improve marketing effectiveness.
What We're Looking For
We're looking for someone who combines strong marketing experience with commercial thinking and the ability to lead and develop a marketing function.
You should have:
- Proven experience in a senior marketing role.
- Experience developing and delivering successful marketing strategies.
- Experience managing and developing people.
- Strong understanding of B2B and B2C marketing.
- Experience working closely with Sales teams to generate leads and commercial opportunities.
- Strong digital marketing and analytical skills.
- Experience managing marketing budgets and measuring ROI.
- Excellent communication, organisation and leadership skills.
Salesforce Account Engagement Experience
A strong understanding of Salesforce Account Engagement (Pardot) is essential.
You should understand how Account Engagement can be used for:
- Marketing automation and Engagement Studio
- Customer and prospect segmentation
- Lead scoring and grading
- Automated email and nurture campaigns
- Forms and landing pages
- Lead management between Marketing and Sales
- Campaign reporting and performance analysis
You don't need to be a Salesforce developer, but you should be confident using Account Engagement strategically and understand how to get commercial value from the platform.
Desirable Experience
Experience in any of the following would be an advantage:
- Sports, apparel, manufacturing or teamwear
- Account-Based Marketing (ABM)
- Salesforce CRM
- Google Analytics and Google Ads
- SEO and website optimisation
- Managing marketing agencies or external partners
The Opportunity
This is an opportunity to take ownership of the marketing function within a growing sportswear business.
You'll have the opportunity to shape Akuma's marketing strategy, develop our use of Salesforce and marketing automation, lead our marketing team and create a much closer connection between marketing activity and commercial results.
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Referral programme
- Sabbatical
- Sick pay
Work Location: In person
