Job Title: Marketing Manager (Hands-on)
Location: Elland, Halifax
Company: ABS UK Ltd & Crest IT
About Us:
ABS UK Ltd and Crest IT are two long-established, family-owned businesses dedicated to delivering innovative Managed Print and IT Services across the UK. Our mission is to disrupt the industry by becoming a true one-stop shop for Office Technology while providing exceptional customer service. With extensive industry experience, our passionate team is committed to delivering tailored solutions that meet our clients' unique needs. If you’re eager to join a vibrant and fast-growing company, we want to hear from you!
Job Summary:
As the Marketing Manager (Hands-On), you will be instrumental in enhancing the brand visibility and driving the growth of ABS UK Ltd and Crest IT. This role entails leading a significant rebranding initiative, merging both companies under an exciting new brand identity. You will take complete ownership of the marketing function, developing and executing strategies that generate demand and yield tangible lead generation. Collaborating closely with the sales team, leadership, and external partners, you will blend creativity with analytical insights to make a meaningful impact in a dynamic tech environment.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to effectively promote our Managed Print Services and IT offerings.
- Conduct market research and competitive analysis to identify opportunities for differentiation and growth.
- Craft engaging content for diverse channels—website, social media, email campaigns, and print materials.
- Collaborate with the sales team to create impactful sales enablement tools and promotional assets.
- Spearhead digital marketing initiatives, including SEO, PPC, and social media campaigns, to strengthen online presence.
- Analyse marketing performance metrics and generate reports to evaluate the effectiveness of campaigns and initiatives.
- Organise and participate in industry-related events, trade shows, and networking opportunities to enhance brand visibility.
- Foster and maintain relationships with industry influencers, vendors, and partners.
- Monitor trends in the Managed Print Services and IT sectors, adjusting marketing strategies as necessary.
- Create and oversee high-quality visual assets ensuring alignment with brand guidelines.
- Optimise website content and architecture to improve organic traffic and search rankings.
- Design and execute targeted email marketing campaigns through HubSpot or similar platforms to nurture leads and promote offerings.
- Lead paid advertising efforts on platforms such as Google Ads and LinkedIn, optimising campaigns for maximum ROI.
- Monitor campaign performance metrics, providing actionable insights to continuously refine strategies.
- Collaborate with the sales team to develop resources that facilitate lead conversion.
- Analyse customer feedback and data to enhance retention strategies and reduce churn.
- Build relationships with key partners to explore co-marketing opportunities and funding initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
- Minimum 3 years of marketing experience, particularly in B2B technology, Managed Print Services, or IT Services sectors.
- Strong graphic design skills and proficiency in design software such as Photoshop, InDesign, and Illustrator.
- Solid understanding of digital marketing tools and techniques, backed by a proven track record in strategy execution.
- Exceptional written and verbal communication skills.
- Creative, strategic thinker with a results-driven mindset and a proactive, collaborative approach.
- Strong project management capabilities with the ability to manage multiple projects simultaneously.
- Comprehensive knowledge of SEO best practices and website optimisation strategies.
- Analytical mindset, adept at using data to inform decisions and improve performance.
Why Join Us?
At ABS UK and Crest IT, we nurture innovation, teamwork, and professional development. We offer a competitive salary, a comprehensive benefits package, and opportunities for career advancement. If you’re ready to make a significant impact in a forward-thinking company, we would love to hear from you!
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Experience:
- Marketing: 2 years (required)
Work Location: In person
