Location: London
Contract: Full-Time - 37.5 hours per week - non traditional hours
Reporting to: Head of UK Sales
Role Overview
The Prestige On-Trade Sales role is responsible for developing Ridgeview's presence within premium on-trade venues across London, including bars, restaurants, and hotels.
The role focuses on building strong relationships, securing listings, and driving brand advocacy within the prestige channel, supporting long term brand growth and commercial performance.
This is a highly relationship driven role requiring energy, credibility, and strong execution.
Key Responsibilities
Account Development & New Business
Identify, target, and win new prestige on-trade accounts
Build and manage relationships with key venues and decision-makers
Drive distribution and repeat business
Brand Advocacy & Engagement
Act as a brand ambassador within the London on-trade
Deliver tastings, training, and events to build engagement
Develop strong relationships with sommeliers and venue teams
Engage customers and trade influencers through FB, Instagram, X and LinkedIn.
Provide engaging news and information to the PR and digital media agencies
for amplification.
Sales & Commercial Delivery
Deliver territory sales targets across volume and distribution
Support pricing and listing negotiations within agreed frameworks
Identify opportunities to increase visibility and sales
Market Presence & Execution
Ensure high standards of in-venue execution and visibility
Support events, activations, and brand initiatives
Monitor competitor activity and trends
Relationship Management
Maintain regular contact with accounts to build long-term partnerships
Deliver responsive, high quality service
Reporting & Administration
Keep uo to date CRM records and report on performance and activity
Track pipeline, opportunities, and results
Person Specification
Essential
Established in on-trade sales within wine or premium drinks
Strong network within London hospitality
Excellent communication and relationship building skills
Self-motivated with ability to manage territory independently
Able to function effectively in a compact , lean team and a 'can do' environment
Established network across UK MPO channels
Comfortable in ultra-premium environments with demanding customers
Desirable
WSET Level 2 or above
Experience within prestige hospitality environments
Event and activation experience
Key Attributes
Builds authentic, trust based relationships and becomes a valued partner to customers
Represents the brand with confidence, professionalism, and enthusiasm
Takes ownership of territory performance with a strong work ethic and hands-on approach
Maintains high standards, ensuring every interaction reflects the quality of the brand
Communicates with clarity and impact across a range of stakeholders
Demonstrates resilience and adaptability in a fast paced environment
Continuously develops personal knowledge, capability, and market understanding
