At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.
We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.
As DTC Brand Marketing Manager, you will play a pivotal role in bringing our brand to life across our owned retail environments. This includes a strong focus on our flagship stores in Covent Garden, London, and Le Marais, Paris, as well as our outlet locations across the EMEA region.
At Saucony, we see owned retail as a fully integrated marketing channel—a critical touchpoint where brand, product, and community come together to create meaningful consumer experiences. In this role, you will work closely within the Integrated Brand Experience team, ensuring our retail execution is fully aligned with the broader EMEA brand strategy, seasonal campaigns, and key brand moments. You will also collaborate closely with the wider retail organization—particularly the Retail Director EMEA and the DTC Buying Lead—to deliver a seamless and commercially impactful retail experience.
You will help translate global and regional brand priorities into compelling in-store storytelling, visual merchandising, and retail activations, ensuring a consistent, premium, and locally relevant experience across all stores.
Essential Duties and Responsibilities
Partner closely with Brand, Product, and Integrated Marketing teams to ensure retail execution is synchronized with EMEA priorities, storytelling, and commercial goals.
Act as thecentral pointof coordination across EMEA retail stores, ensuring alignment, readiness, and high-quality execution.
Own the end-to-end production and delivery of retail campaign assets including windows, POS, shelf communication, campaign signage, fixture storytelling, and in-store marketing materials.
KNOWLEDGE, SKILLSANDABILITIES REQUIRED
Background in Marketing, Brand, Retail, Visual Merchandising, Design, or related field
Normal office environment, some travelwillbe required (EMEA).
Must be willing to spend occasional nights away.
Must be prepared to work occasional weekends if needed.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision toMake. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands includingMerrell®( opens in new window),Saucony®( opens in new window),Wolverine®( opens in new window),Sweaty Betty®( opens in new window),Chaco®( opens in new window),Hush Puppies®( opens in new window),Stride Rite®( opens in new window),HYTEST®( opens in new window), andBates®( opens in new window), along with footwear licenses forCat®( opens in new window) andHarley-Davidson®( opens in new window). Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visitwww.wolverineworldwide.com( opens in new window).
In 2025, the Company was recognized byFootwear News as Company of the Year, byForbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and byInspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
