Assistant Store Manager
Chesham (In-store)
26 hours per week
Competitive salary + commission
At wed2b, we don't just sell dresses, we create unforgettable moments.
With over 50 stores across the UK and Europe, we are fast becoming a global leader in bridalwear. We offer beautifully designed dresses, exceptional value and a warm, welcoming experience our customers truly love.
About the Role
Behind every successful store is a strong, driven leadership team. We are looking for a confident, sales driven Assistant Manager who thrives in a fast paced environment and leads from the front.
This role is ideal for someone who:
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Loves hitting and exceeding targets
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Is motivated by results, pace, and progression
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Brings energy, resilience, and accountability every day
You won't just support the store, you will help drive performance, develop your team and play a key role in creating an environment where success naturally follows.
Your day to day responsibilities
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Leading from the front to deliver strong sales performance and set the standard on the shop floor
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Coaching, developing and motivating a high performing, target driven team
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Driving sales and KPIs through hands on leadership and strong commercial awareness
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Creating a warm, friendly, luxury in store experience for every customer
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Supporting the Store Manager to deliver store targets and overall performance
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Taking ownership of the store, including its performance, in the absence of the Store Manager
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Using data, insight and instinct to identify opportunities and maximise performance
Who we're looking for
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Highly confident, with a strong presence on the shop floor
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Commercially driven, with a strong focus on delivering results
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A natural leader who inspires, coaches and develops others
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Motivated by targets and KPIs, with a track record of achieving results
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Resilient, positive and energised by a fast paced environment
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Skilled at influencing decisions and confidently closing sales
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A clear and confident communicator who builds trust with customers and teams
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Organised and proactive, able to prioritise and keep the team focused
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Leads with integrity, takes ownership and sets high standards
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Works collaboratively, creating a supportive and high performing team culture
Why Join wed2b?
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Join a business that is ambitious, growing and performance focused
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Be part of a supportive, people focused culture where energy and ideas are valued
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Play a key role in driving store success and team performance
- Work in a role where you create meaningful, memorable experiences every day
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Opportunity to develop, progress and shape your leadership career
- Lead from the front while supporting and developing others
At wed2b, we're looking for confident, high energy individuals who thrive on sales and love the buzz of a target driven environment. If you are resilient, motivated by results and ready to lead from the front, coach your team and drive performance, we want to hear from you.
