Job Summary
Worthing Theatres and Museum are seeking a Revenue & Insight Manager (a new role for WTM) who will be responsible for translating data and audience intelligence into actionable revenue strategy. Working collaboratively across the organisation, to provide the analytical foundation for WTM's pricing strategy, informing the approach to demand management, dynamic pricing, retail and secondary spend development
Job Description
Revenue Management and Pricing
- Lead the implementation and ongoing development of WTM's revenue management strategy across all programme areas.
- Monitor booking patterns, seat map performance and demand signals in WTM’s ticketing system (Spektrix) to advise on pricing tiers, release strategies and promotional activity.
- Develop and maintain dynamic pricing models for all event types, working with the Sales & Ticketing Manager and the Programming team to optimise yield without compromising access.
- Produce weekly and production-level revenue forecasts, variance analysis and post-event income reviews.
- Identify opportunities to grow secondary spend — including catering, retail, donations and event add-ons — and work with operational colleagues to implement sales prompts at key customer touchpoints.
Insight and Data Analysis
- Own and develop WTM's audience insight function, drawing on Spektrix CRM data, Email campaign (DotDigital) analytics, call data and venue sales reports.
- Produce regular insight reports for the Director of Marketing & Sales, Programming team and senior leadership team, covering audience demographics, purchase behaviour, retention and growth.
- Monitor campaign performance in partnership with the Marketing Manager, identify trends, and make data-driven recommendations to inform future activity.
- Support the development of customer segmentation and targeting strategies to improve the relevance and efficiency of marketing communications.
- Contribute to grant applications, funding bids and strategic planning documents by providing evidence-based audience and income data as required
Collaborative Working
- Attend weekly planning meetings with the Director of Marketing & Sales, Marketing Manager and the Sales & Ticketing Manager to align revenue, sales, and marketing activities.
- Work with the Programming team to understand event programming decisions and their revenue implications, advising on pricing architecture and on-sale timing.
- Liaise with the Head of Customer Experience to identify friction points in the customer journey that affect conversion, repeat purchase or secondary spend.
- Work with the wider Marketing & Sales team to develop omnichannel marketing campaigns that monitor and improve customer retention and frequency of attendance and move the audience up the WTM loyalty ladder from strangers to champions.
- Cover the counter/phones during busy periods or assist if needed.
- Be a positive ambassador for WTM, articulate and deliver the charity’s mission.
- Support the Director of Commercial Growth and Head of Development with data and analysis that informs partnership, sponsorship and development strategies.
- Collaborate with the Finance team on internal and external reporting and insight.
- Act as the internal champion for evidence-based decision-making across the Marketing & Sales department.
General
- Undertake all duties in accordance with WTM policies, in particular those relating to Customer Care and Equal Opportunities.
- Undertake such other duties as may reasonably be allocated to the postholder, which may involve providing assistance in any section of the department as may be required from time to time.
- Undertake any duties regarding health, safety and welfare at work, civil contingencies and business continuity which may reasonably be allocated to the postholder as a result of legislation, codes of practice or WTM policies.
- Promote the service and WTM positively at all times.
Essential Experience, Skills and Knowledge
- Demonstrable experience in revenue management, yield management or commercial analysis, ideally in a cultural or live events context
- Confident user of ticketing CRM systems
- Strong analytical skills with the ability to interpret complex data sets and present findings clearly
- Understanding of dynamic pricing principles and demand management methodology
- Excellent interpersonal and collaborative skills; comfortable working with stakeholders and colleagues at all levels
- High degree of initiative and ability to manage multiple priorities
Desirable Experience, Skills and Knowledge
- Experience with, or a clear working understanding of yield management approaches (e.g. TRG Arts) or the aptitude and enthusiasm to learn
- Experience working with DotDigital or equivalent email marketing platforms
- Knowledge of audience development practice in the arts or cultural sector
- Experience of producing insight reports for senior leadership
- Understanding of secondary spend and F&B revenue streams in a venue context
- Understanding of equity and inclusion and how to apply this in the workplace
To apply please apply here: https://wtm.uk/jobs/revenue-insights-manager/
Pay: £26,702.00-£28,334.00 per year
Benefits:
- Company pension
- Employee discount
- Health & wellbeing programme
- Sick pay
Work Location: In person
