Experienced Jewellery Sales Consultant
Location: Birmingham, Jewellery Quarter
Hours: Full-time, 5 days per week, including weekends
Salary: £30,000+ depending on experience, uncapped commission + performance-based bonus opportunities
About Sonny’s Group
Sonny’s Group is a growing, independent Birmingham-based jewellery business with a strong reputation for quality, expertise and genuinely personal customer service.
As the group continues to grow, we are looking for ambitious and talented individuals to join our team and help shape the next chapter of our business.
This is an exciting opportunity for an experienced jewellery sales professional to join Sonny’s Group and play an important role in delivering an exceptional customer experience while contributing to the continued growth of the business.
About Us:
- UK Retail Sales Team of the Year 2025
- Voted UK Best Independent Jewellery Retailer 2024
- Winner: Best Fine Jewellery Retailer (5 Stores or Fewer) 2024
- Customer Service Excellence Award 2024
- UK Retail Sales Team of the Year 2021
The Role
We are looking for a confident, ambitious and customer-focused Sales Consultant with proven experience in jewellery sales to join our team.
This is much more than a traditional retail sales role. You will be responsible for delivering a warm, knowledgeable and highly personalised experience to every customer, helping them find the right piece of jewellery for their individual needs and important life moments.
You will build genuine relationships with clients, develop your own customer portfolio and become a trusted point of contact throughout their jewellery journey.
The role will involve working across a broad range of jewellery, including engagement rings, wedding bands, diamonds, fine jewellery and bespoke or made-to-order pieces.
Key Responsibilities
- Deliver an exceptional, personal and knowledgeable customer experience
- Build strong relationships with new and existing clients
- Achieve and exceed individual and team sales targets
- Guide customers through engagement rings, wedding bands, diamonds and fine jewellery
- Conduct consultative sales appointments and understand each customer's individual requirements
- Introduce customers to bespoke and made-to-order jewellery opportunities
- Build, manage and grow your own client portfolio
- Maintain regular communication and follow-up with clients throughout their journey
- Maximise every sales opportunity through expert advice, cross-selling and upselling
- Develop and maintain strong product knowledge across diamonds, gemstones, precious metals and jewellery
- Work closely with our jewellers and workshop team to ensure a seamless customer journey
- Ensure customer orders and after-sales requirements are managed accurately and professionally
- Maintain excellent standards of presentation across the showroom
- Contribute positively to the culture, performance and success of the wider team
- Represent Sonny’s Group with professionalism, enthusiasm and integrity at all times
About You
We are looking for someone who is:
- Experienced in luxury jewellery sales
- Passionate about jewellery and delivering outstanding customer service
- Confident, personable and naturally engaging
- Commercially driven and motivated by achieving and exceeding targets
- Comfortable with consultative and high-value sales
- A strong communicator with excellent interpersonal skills
- Professional, well-presented and highly detail-oriented
- Proactive, organised and able to use their own initiative
- Comfortable building and maintaining long-term client relationships
- Confident managing customer enquiries and sales opportunities from initial contact through to completion
- A team player who enjoys working in a busy and customer-focused environment
- Confident using technology, CRM and retail systems
- Passionate about continuing to develop their jewellery and product knowledge
Desirable Experience
- Proven jewellery sales experience
- Experience selling diamonds, engagement rings or wedding bands
- Experience with high-value or consultative sales
- Experience working with bespoke or made-to-order jewellery
- An existing client book or proven ability to develop a personal client portfolio
- Gemmology or diamond knowledge
- Experience working towards individual and team sales targets
- Visual merchandising experience
Why Join Sonny’s Group?
This is an exciting time to join Sonny’s Group as we continue to grow and develop our independent jewellery business.
We offer:
· £30,000+ depending on experience
· Uncapped commission
· Performance-based bonus opportunities
· Product and sales training
· Ongoing jewellery and diamond education
· Career development and progression opportunities
· The opportunity to build your own client portfolio
· Support from experienced jewellery professionals and the wider group
· The opportunity to work alongside skilled jewellers and industry specialists
· A role within an ambitious, growing independent jewellery group
· Employee Assistance Programme
Pay: From £30,000.00 per year
Benefits:
- Employee discount
- Store discount
Experience:
- jewellery sales : 2 years (required)
Work Location: In person
