Head of Event Sales
This is a rare opportunity to lead the event sales for two of London’s most exciting cultural destinations at a transformational moment in their history. As London Museum prepares to open its landmark new home this November, the Head of Commercial Event Sales will play a pivotal leadership role in shaping the future of hospitality, events, and client experience across both London Museum and London Museum Docklands.
Leading the Green & Fortune events sales team, you will drive commercial performance, inspire a high-performing team, and oversee the successful conversion, planning, and delivery of exceptional events that showcase the very best of London hospitality.
This role goes far beyond traditional event sales. It is an opportunity to influence strategy, build long-term client partnerships, shape a growing commercial operation, and create experiences that become defining moments for clients and guests alike.
We are looking for a commercially ambitious and people-focused leader who thrives in fast-paced, creative environments, leads from the front, and wants to make a lasting impact within one of London’s most exciting venue portfolios.
What you’ll be doing
Commercial Leadership & Building the Function
- Lead the commercial event sales function across London Museum and London Museum Docklands, shaping standards, ways of working and commercial performance at a pivotal stage of growth.
- Drive ambitious revenue and profitability targets through strong sales leadership, strategic upselling, yield management and commercially creative event solutions.
- Build and maintain trusted relationships with key clients, partners, suppliers and stakeholders, helping establish long-term growth and repeat business.
- Work closely with the Venue Sales Director and wider museum teams to shape strategy, identify opportunities and position the museums as market-leading event destinations.
Leading Relationships, Standards & Exceptional Delivery
- Provide senior oversight of event planning and delivery, ensuring exceptional guest experiences from enquiry through to flawless execution.
- Lead key client engagement activity including site visits, tastings, showcases, networking events and hospitality experiences to strengthen market presence and conversion.
- Work closely with operational teams, suppliers and museum stakeholders to establish exceptional service standards and seamless collaboration across departments.
- Act as a senior point of contact for key and high-profile enquiries, delivering a highly professional and consultative client experience.
Leadership & Team Development
- Inspire, coach and develop a high-performing events sales team, creating a culture of accountability, ambition and excellence.
- Provide clear direction, support and hands-on leadership to enable both individual and team success.
- Lead recruitment, onboarding and development of the growing team in partnership with People and senior leadership.
- Foster a culture of innovation, collaboration and continuous improvement across the commercial operation.
Commercial Performance & Governance
- Maintain strong oversight of CRM systems, pipeline management, reporting and commercial forecasting to support strategic decision-making.
- Ensure contracts, event documentation and operational communication are consistently accurate and professionally managed.
- Maintain strong market awareness, identifying trends, competitor activity and new commercial opportunities.
- Ensure full compliance with company procedures, financial controls and data protection requirements.
What we’re looking for
You will be:
- A proven leader within events, hospitality, catering, or venue sales.
- Commercially astute with a strong understanding of revenue generation and client strategy.
- A confident relationship-builder with excellent communication and influencing skills.
- Passionate about delivering outstanding guest experiences and operational excellence.
- Energised by leading teams in a dynamic, creative, fast-paced environment.
- Excited by the opportunity to shape and grow the commercial success of a landmark London venue opening.
What do you get in return?
- Company Sick Pay
- Life Insurance (2 x annual salary)
- 50% discount in our restaurant and 25% off at our cafes
- Holidays increasing with length of service
- Loyalty bonuses in line with the length of service.
- One paid day off each year to get involved in any community or charity volunteering activity of your choice as we believe in the power of giving back
- Retail, Grocery and Gym Discounts
- Cycle to Work Scheme
- Refer your friend scheme
- Learning and Development Portal and further education with apprenticeship programs
- G&F Support Scheme
- Hospitality Action – Access to a confidential Employee Assistance Programme (EAP)
A little bit about us
At Green & Fortune, we don’t do catering. We do moments. Memories. True hospitality from expert hands. Custom, quality, never cookie cutter.
Proudly independent and established in 2008, we bring nearly 20 years of successful events, strong partnerships, and countless moments of high-quality hospitality.
We are hands-on operators, creating tailored hospitality experiences across restaurants, cafés, bars, event venues, and workplace buildings in London.
Hospitality is about more than what’s on the menu. It’s about delivering the best experiences, the best produce, and the best moments to every guest. We are hosts, chefs, mixologists, and marketeers. Front of house and behind the scenes. Producers of unforgettable events and champions of London’s best suppliers.
We know hospitality is more than a job. It’s a lifestyle, a passion, and a vocation. That’s why we build teams who care deeply about service and take pride in creating exceptional experiences. Our team of industry experts supports and empowers every employee to grow and thrive.
Sustainability runs through everything we do, from gate to plate sourcing to reducing waste and supporting our communities. We cook seasonal, thoughtful food and care for our planet in the same way we care for our people.
Green & Fortune is committed to fostering a diverse, equitable, and inclusive workplace. We encourage applications from individuals of all backgrounds and fully support candidates with disabilities throughout the recruitment process. If you require any adjustments, please contact our People team at [email protected]
We appreciate every application received. Please note that only successful candidates will be contacted.
Our ESG Commitment
We embed sustainability and responsibility into everything we do, from reducing our environmental impact to supporting our people and local communities. Caring for our people, our communities, and the planet is part of everyday life at Green & Fortune, and every team member plays a role in this.
