Individual Giving Manager
British Hen Welfare Trust (BHWT)
This is a unique opportunity to join our pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.
Today, the BHWT is doing even more. Through its innovative "Hens Helping Humans" programme, we are exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.
This is an exciting opportunity to steer the fundraising function driving positive change through welfare, education, research and advocacy.
About the Job
Job Title: Individual Giving Manager
Reports to: Joint Head of Operations
Hours: Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered
Salary Band: £35-40K
Job Purpose
The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.
Main Responsibilities
- Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
- Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams.
- Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels.
- Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value.
- Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving.
- Manage and grow the BHWT Lottery.
- Develop legacy marketing and in memory fundraising initiatives.
- Build and steward relationships with major donors, pledged legators and high-value supporters.
- Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness.
- Monitor fundraising KPIs and provide regular performance reporting and recommendations.
- Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns.
- Identify and test new fundraising products and supporter engagement opportunities.
- Provide line management, coaching and support to fundraising team members.
- Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.
Skills, Knowledge, and Experience
Essential Skills:
- Proven experience managing individual giving programmes and delivering income growth.
- Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising.
- Experience of supporter acquisition, retention and stewardship.
- Experience delivering successful fundraising campaigns across multiple channels.
- Strong relationship-building and stakeholder management skills.
- Experience using CRM systems such as Salesforce and supporter segmentation.
- Excellent communication, organisational and analytical skills.
- Ability to combine strategic thinking with hands-on fundraising delivery.
- Strong IT skills including Microsoft 365.
Desirable skills:
- Experience of managing staff.
- Experience working within the charity sector.
- Knowledge of donor stewardship and engagement best practice.
- Experience of project management or content creation tools.
Qualifications
Relevant professional fundraising experience is essential. A qualification in fundraising, marketing, communications, business or a related field is desirable
Personal Attributes
- Proactive and self-motivated.
- Creative and solutions-focused.
- Collaborative team player.
- Flexible and adaptable.
- Professional with strong attention to detail.
- Strong empathy for animal welfare and committed to the mission and values of the organisation.
Please apply for this position through Indeed with your CV and cover letter.
Benefits:
Apart from working for a leading welfare charity with world-first campaign activities, you will benefit from: -
- 28 days holiday per annum (including bank holidays)
- Additional holidays accrued through loyalty scheme
- Additional day off for birthdays
- Company Pension
- On-site parking
- Hybrid Working (working in the office at least one day a week)
Work authorisation:
Work Location: Hybrid remote in South Molton EX36 4RF
Application deadline: 06/07/2026
Reference ID: IGM0626
The British Hen Welfare Trust is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees.
All personal data provided during the recruitment process will be handled in accordance with UK GDPR.
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Company pension
- On-site parking
- Work from home
Ability to commute/relocate:
- South Molton EX36 4RF: reliably commute or plan to relocate before starting work (required)
Experience:
- Fundraising: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in South Molton EX36 4RF
