Marketing Executive
Job Type: Full-time, Permanent
Salary: £27,000 per annum
Working Model: Hybrid (3 days in office, 2 days at home)
About Us
We are the Institute of Government & Public Policy (IGPP).
Our vision is to be a leading influencer and informer in public policy development and debate. We support government, public sector and industry professionals through conferences, exhibitions, professional development programmes, research, policy engagement and membership services.
As we continue to grow, we are looking for a motivated Marketing Executive to support the planning, delivery and optimisation of marketing campaigns across our events and training portfolio.
Benefits / Perks
· Flexible / hybrid working
· Birthday off work (additional holiday)
· Company pension scheme
· 22 days holiday plus bank holidays, increasing by 1 day per year of service up to a maximum of 27 days
· Training and development opportunities with clear progression routes
· Social events
· £200 Amazon voucher for Employee of the Quarter
· 1 paid volunteer day per year
· Business expenses paid where applicable
· Free on-site parking
· On-site gym access
Responsibilities
· Support the planning, execution and optimisation of email marketing campaigns.
· Assist with audience segmentation and data management to improve campaign performance.
· Maintain CRM and marketing databases, ensuring data accuracy and consistency.
· Build and manage targeted contact lists for marketing and outreach campaigns.
· Monitor campaign metrics including opens, clicks, registrations and enquiries, producing regular reports.
· Support LinkedIn outreach and social media activity to increase event awareness and engagement.
· Work closely with the sales team to generate and nurture high-quality leads.
· Assist with the promotion of conferences, exhibitions, training programmes and other business initiatives.
· Identify opportunities to improve marketing performance through testing and analysis.
· Support website updates, campaign administration and marketing projects as required.
· Research industry trends, competitor activity and emerging marketing technologies.
· Help maintain strong email deliverability and database health across marketing platforms.
Skills and Experience
· Previous experience in a marketing, business development or administrative role is desirable.
· Strong organisational skills with excellent attention to detail.
· Comfortable working with data, spreadsheets and CRM systems.
· Experience with marketing platforms such as HubSpot, Instantly, or similar platforms would be advantageous.
· Good written and verbal communication skills.
· Ability to manage multiple projects and deadlines simultaneously.
· Strong analytical mindset with an interest in campaign performance and reporting.
· Proactive, self-motivated and eager to learn.
· Experience within a B2B environment would be beneficial but not essential.
· Competent user of Microsoft Excel and Microsoft Office applications.
Equal Opportunities
We are passionate about inclusion and equality within our organisation and operate a zero-tolerance approach to discrimination of any kind. We embrace diversity and encourage applications from all backgrounds, cultures and experiences.
Pay: £27,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Work from home
Work Location: Hybrid remote in Wigan WN6 9DB
