Overview
We are seeking a dynamic and proactive Marketing Executive to join our vibrant marketing team. This role offers an exciting opportunity to develop and implement innovative marketing strategies that elevate brand presence and drive business growth. As a key player in our organization, you will be responsible for managing diverse marketing campaigns, analyzing market trends, and engaging with target audiences across multiple channels. Your enthusiasm, creativity, and strategic mindset will be instrumental in shaping our brand’s success in a competitive marketplace.
Responsibilities
- Develop, execute, and monitor comprehensive marketing campaigns across digital and traditional platforms to boost brand awareness and lead generation.
- Manage social media channels by creating engaging content, scheduling posts, and analyzing engagement metrics to optimize outreach efforts.
- Oversee website content management using WordPress, ensuring accurate information, SEO optimization, and user-friendly navigation.
- Conduct keyword research and implement SEO strategies to improve search engine rankings and increase organic traffic.
- Coordinate email marketing campaigns by designing compelling newsletters, segmenting audiences, and tracking performance metrics.
- Utilize Google Ads and Google Analytics to track campaign performance, analyze data insights, and refine marketing strategies accordingly.
- Lead project management initiatives for marketing activities, ensuring timely delivery within scope and budget while collaborating effectively with cross-functional teams.
- Design visual content using Adobe Photoshop to support campaigns, social media posts, and promotional materials.
- Write persuasive copy for advertisements, blogs, landing pages, and social media to attract and engage target audiences.
- Analyze market trends and competitor activities to identify opportunities for growth in B2B (business-to-business) markets.
- Demonstrate strong management skills by leading small teams or coordinating external agencies to achieve marketing objectives.
- Maintain organized records of campaign results, budgets, schedules, and project documentation using Microsoft Excel and PowerPoint for reporting purposes.
Skills
- Proven experience in management of marketing projects with excellent organizational skills.
- Expertise in SEO techniques and tools to enhance online visibility.
- Strong knowledge of social media management platforms and content creation strategies.
- Proficiency in Adobe Photoshop for designing visual assets aligned with branding guidelines.
- Hands-on experience with WordPress website management and updates.
- Ability to analyze data using Google Analytics and interpret insights for strategic decision-making.
- Skilled in copywriting with a focus on clear messaging that resonates with B2B audiences.
- Familiarity with Google Ads campaigns including setup, optimization, and performance analysis.
- Excellent communication skills in English; capable of presenting ideas clearly across diverse audiences.
- Competence in email marketing tools for crafting targeted campaigns that drive engagement.
- Strong IT skills with proficiency in Microsoft Office Suite (Word, PowerPoint) and Excel for reporting purposes.
- Effective time management skills to prioritize tasks efficiently in a fast-paced environment.
- Leadership qualities that enable effective team coordination and stakeholder collaboration.
Join us as a Marketing Executive if you’re passionate about crafting compelling narratives, leveraging data-driven insights, and making a tangible impact through innovative marketing strategies!
Pay: £25,420.00-£42,588.39 per year
Work Location: In person
