Head of Social — Echelon Media
Location: Tiptree, Colchester, Essex
Reports to: Managing Director
Type: Full-time, permanent
About Echelon Media
Echelon Media is an independent digital marketing agency based in Colchester. We’re a close-knit team of around seven, delivering SEO, web design, paid media, content and social media for clients across a range of sectors. Everyone here is hands-on — including the founders — and the work is varied, fast-moving and genuinely collaborative.
The Role
We’re looking for a Head of Social to own our social media offering end to end — organic and paid. You’ll set the strategic direction for client accounts, build and manage paid social campaigns that deliver measurable return, produce and oversee the content that goes out, and grow social into a stronger commercial pillar of the agency. This is a senior role in a small team, so it’s equal parts strategy and delivery — you’ll be shaping the approach and doing the work.
Key Responsibilities
Paid social
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Own paid social end to end for client accounts — strategy, build, optimisation and reporting
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Plan and manage campaigns across Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager and Pinterest
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Manage client budgets, forecast spend and take accountability for ROAS, CPA and lead quality
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Build audience, targeting and testing frameworks; run structured creative and copy testing
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Produce or direct ad creative — static, video and UGC-style — and iterate based on performance
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Handle tracking and measurement: Meta Pixel, Conversions API, UTMs and platform-to-analytics attribution
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Work with the wider paid media team to align social with search and ensure full-funnel consistency
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Present paid performance to clients with clear commercial narrative and next-step recommendations
Organic social & content
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Develop and own organic strategies across Instagram, TikTok, LinkedIn, Facebook and emerging platforms
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Manage content calendars, approvals and scheduling across all accounts
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Brief and direct photo/video shoots; edit or oversee editing of short-form video
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Use organic performance to inform paid creative, and vice versa
Client leadership
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Act as the senior social contact for clients — leading reviews, presenting performance, and advising on direction
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Identify growth opportunities within existing accounts and support new business pitches
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Set KPIs, track performance and produce clear client-facing reporting across both paid and organic
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Feed social insight into quarterly reviews and wider account strategy
Team & process
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Line-manage and mentor social team members, junior staff and freelancers
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Build and improve internal processes, templates and ways of working
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Keep the agency ahead on platform changes, ad format releases, algorithm shifts and cultural trends
About You
Essential
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4+ years in social media, with at least some experience in an agency environment
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Demonstrable hands-on paid social experience — you’ve built, run and optimised campaigns yourself, not just briefed them out
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Comfortable managing client budgets and being held to performance targets
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Strong grasp of tracking, attribution and measurement across platforms
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A track record of running multiple client accounts and delivering measurable results
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Strong content instincts — you can write, shoot, edit and know what performs organically and as paid creative
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Confident presenting and building relationships with clients directly
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Organised, self-directed and able to prioritise across competing accounts
Desirable
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Meta Blueprint or equivalent platform certification
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Experience line-managing or mentoring
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Familiarity with how social interacts with SEO and wider digital strategy
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Adobe Creative Suite, CapCut or similar
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Experience with GA4 and project management tools (we use ClickUp)
What We Offer
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Competitive salary, dependent on experience
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Genuine ownership of a service line, with the autonomy to shape it
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Meaningful budget responsibility and the freedom to test
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A small, senior-led team where your work is visible and your ideas land
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Varied client roster across multiple sectors
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Ongoing training and platform certifications
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25 days holiday plus bank holidays
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Our office in Tiptree
