We’re on a mission to help great independent hospitality businesses grow.
Shuffle is a two sided marketplace provides upfront capital for the best hospitality business in the UK, and random cashback rewards for the customers of those businesses through the Shuffle app.
After a careful selection process, Shuffle invests directly into restaurants, bars, and cafes. It is the return on these investments that allows us to offer rewards to our customers, and our relationship with our restaurant partners ensures no one is left short by any transaction.
Shuffle was founded in 2023 and we’re live in Manchester, Liverpool, Glasgow, and Edinburgh.
Our partners include well known local names such as Lina Stores, Salon Madre, Onda, Amber’s, and Maray to name but a few.
We've raised £9m in funding so far from top tier VCs in both Europe and Canada, including JamJar, Portage, Episode1, Antler, and True Ventures.
We are driven by four core values, which underpin our culture and the way we operate as a business:
We don’t just work at Shuffle – we own it
We work smarter, otherwise we work harder
Winning is the goal, and we play to win
Understanding others makes us stronger, sharper and better together.
We believe in building a small team of A-players: high performing individuals who drive impact.
We foster an in-person culture, with four office days each week. Wednesdays are optional for remote work, giving you flexibility while maintaining the collaboration that drives our success.
We’re hiring a Business Development Representative to help scale Shuffle in London.
You'll be responsible for identifying and qualifying hospitality venues across London that would benefit from Shuffle's innovative funding solution. This role focuses on generating high quality leads and warm introductions for the senior sales team to convert into customers.
You'll be expected to:
Create Lead Generation - Generate 40 qualified leads and 5 meetings for the senior sales team per month across London.
Build Territory Penetration - Build comprehensive knowledge of the hospitality landscape in each city
Build Relationships - Create positive first impressions and establish Shuffle's credibility in the market
Develop Pipeline - Ensure a consistent flow of opportunities for the senior sales team to close
This role provides an excellent foundation for a career in B2B sales, with clear progression into closing roles for high performers with 18 to 24 months.
Conduct daily door to door visits to hospitality venues (restaurants, bars, cafes etc)
Identify and engage with on-site staff to understand venue ownership structure
Qualify venues based on Shuffle's ideal customer profile and Shuffle score
Gather accurate contact information for decision-makers (owners, GMs operations directors)
Schedule meetings or initial calls between decision makers and senior sales team
Maintain detailed records of all interactions in our CRM system (Hubspot)
Research hospitality venues in designated territories prior to visits
Identify expansion opportunities, new openings, and venue groups
Track competitor activity and market trends
Report on venue feedback, objections, and market sentiment
Create positive first touchpoints with venue staff and management
Follow up on initial conversations to maintain momentum
Support senior sales team with additional information gathering
Attend scheduled meetings when appropriate to maintain relationship continuity
Build rapport with key influencers in the hospitality community
Update CRM daily with visit notes, contact details, and lead status
Provide weekly activity reports and pipeline updates
Track key performance metrics
Coordinate scheduling with senior sales team and City Managers
Resilient & Self-Motivated: Comfortable with rejection and able to maintain energy in a field-based role
Excellent Communicator: Able to engage strangers quickly and build rapport in brief interactions
Organised & Disciplined: Strong time management and ability to work independently
Hospitality Understanding: Appreciation for the challenges and opportunities in the sector
Goal Oriented: Driven by targets and motivated by achievement
You have strong verbal communication and active listening, strong proficiency in Hubspot, basic understanding of business financials and funding concepts, organised approach to territory management, and comfortable with technology.
Competitive pay (70‑95th percentile) + meaningful equity
33 paid days off each year: 20 days of personal holiday, 8 UK bank holidays, plus a 5-day company-wide Christmas shutdown to recharge
Extra reward boosts at Shuffle partner venues
A front‑row seat in the journey from early‑stage to unicorn
On track earnings (OTE) of £55,000+ with base salary of £30,000 - £40,000 gross annually
Uncapped commission, monthly bonuses for exceeding targets, quarterly accelerators for consistent performance.
Final compensation will be determined based on the candidate's qualifications, skills, and previous experience
