ABOUT WT STORES
WT STORES LIMITED is a growing e-commerce retail business specialising in hair products, jewellery, perfumes and other beauty and fashion-related products.
We sell through our website and a range of online marketplaces and social platforms. As the business continues to grow, we are looking to strengthen our brand presence, develop our customer communications and build a more structured approach to social media, public relations and digital brand engagement.
We are seeking an experienced Social Media & Brand Communications Manager to take responsibility for developing and implementing our brand communications and social media strategy.
Key Responsibilities
The successful candidate will:
- Develop and implement WT Stores' social media and brand communications strategy in line with the company's commercial objectives.
- Plan and manage integrated social media and digital communication campaigns across TikTok and other relevant platforms.
- Develop campaign and content plans to support product launches, seasonal promotions and key retail periods.
- Create and coordinate engaging brand communications that reflect WT Stores' identity and target customer base.
- Manage the company's brand messaging across its website, social media platforms and other customer-facing digital channels.
- Identify relevant social media trends and develop timely campaigns and communications to increase brand awareness and engagement.
- Develop relationships with influencers, content creators, brand partners and other relevant external stakeholders.
- Identify and coordinate suitable influencer collaborations, promotional partnerships and PR opportunities.
- Monitor online conversations, customer sentiment and brand reputation and recommend appropriate communication responses.
- Analyse social media, audience and campaign performance using relevant data and platform analytics.
- Prepare regular reports on campaign reach, engagement, audience growth and other relevant communications KPIs.
- Use performance data and customer insights to recommend improvements to future campaigns and communications.
- Research competitors, customer trends and developments within the beauty, hair, jewellery and fashion retail sectors to identify communication opportunities.
- Ensure consistency of the company's brand identity, tone of voice and messaging across all relevant communication channels.
- Work closely with the directors to develop communication campaigns that support customer acquisition, retention and sustainable business growth.
Person Specification
Essential:
- Degree or equivalent qualification in Public Relations, Communications, Marketing, Media, Business or a related discipline, or equivalent relevant professional experience.
- Previous experience in social media management, public relations, brand communications or digital communications.
- Demonstrable experience developing and implementing social media or communications campaigns.
- Strong understanding of major social media platforms and digital audience engagement.
- Ability to analyse campaign and audience data and use the findings to improve communications strategy.
- Excellent written and verbal communication skills.
- Strong understanding of brand positioning, messaging and reputation management.
- Ability to plan and manage multiple campaigns and priorities.
- Strong organisational and stakeholder-management skills.
- Ability to work independently and take ownership of the company's communications activity.
Desirable:
- Experience within e-commerce, beauty, hair, fashion, jewellery or consumer retail.
- Experience working with influencers, creators or brand partnerships.
- Experience using social media analytics and reporting tools.
- Experience supporting product launches and promotional campaigns within an e-commerce environment.
What We Offer
- Salary of £37,000 – £42,000 per annum, depending on experience
- Permanent, full-time employment
- 37.5 hours per week
- 28 days' annual leave including bank holidays
- Workplace pension
- Opportunity to take ownership of the communications function within a growing e-commerce business
- Opportunities for professional development as the business expands
How to Apply
Please submit your CV together with a short supporting statement outlining your relevant experience in social media, public relations or brand communications and examples of campaigns or projects you have previously managed, to [email protected].
Pay: £37,000.00-£42,000.00 per year
Benefits:
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- Free parking
- Sick pay
- Transport links
Work Location: In person
