Overview
If you want to move away from rigid agency politics or stagnant retail brands and actually help build a world-class growth engine from the ground up, this is your opportunity. Over the last 12 months, we have completely transformed our business model from a traditional distribution push system to an active installer-pull model—and we need an elite paid search specialist to fuel it. Joining our close-knit, expanding marketing team means your voice genuinely matters; you will take direct, autonomous ownership of our digital ad spend and have the dedicated support of an in-house graphic designer and a MarTech automation expert to back your strategies. If you possess a "growth engineering" mindset, maintain an obsession with lead generation data, and want to progress rapidly as our ad channels scale, we will back your ambition with clear, structured progression paths.
What You’ll Do (Accountabilities)
- Manage and optimize multi-channel digital advertising campaigns (PPC) across Google AdWords, Meta, and paid search platforms to maximize ROAS and lower acquisition costs.
- Generate a predictable, high-volume flow of high-intent homeowner leads who are looking to insulate their properties, feeding opportunities directly to our sales teams.
- Drive targeted contractor and installer leads to consistently recruit trade professionals for our dedicated company training days.
- Monitor and tune daily paid ad budgets aggressively, ensuring we generate enough leads of the right quality at the right cost to protect our manufacturing margins.
- Execute continuous A/B testing frameworks across landing pages and ad copy to systematically increase conversion rates and eliminate funnel friction.
- Collaborate cross-functionally with our in-house creative designer for high-performing ad assets and our MarTech specialist to ensure flawless lead-routing syncs into the CRM.
What You’ll Bring (Requirements)
Must-Haves (Essential)
- An "Above-the-Line" Mindset: A natural alignment with core accountability, operating with total ownership, accountability, and responsibility (O.A.R. mode) rather than blame or excuses.
- PPC Expertise & Lead Generation Focus: Proven hands-on track record of building, scaling, and managing profitable paid search and paid social accounts with baseline tracking precision.
- Data-Driven Financial Discipline: An obsession with digital metrics, cost-per-acquisition (CPA), lead quality metrics, and maximizing a designated advertising budget.
- Scannable Pipeline Execution: Ability to work efficiently within a fast-paced environment, keeping campaign tracking error-free and lead tagging precise.
Nice-to-Haves (Preferred)
- Prior experience managing lead generation campaigns specifically within the construction, manufacturing, building trade, or B2B sectors.
- Experience running dual-audience campaigns targeting both B2C (homeowners) and B2B (contractors) sectors.
Benefits & Perks
Financial & Career Growth
- Starting Salary: £28,000 - £32,000 per annum (Level 1 baseline with clear pathways to scale up to £45,000+ as a Specialist.)
- SuperFOIL Annual Bonus Programme: An exceptional dual-track bonus structure (up to 15% max potential) split equally between your individual performance (KPIs/growth projects) and overall company performance.
- Structured Career Progression: Transparent, merit-based career pathways driven by the internal Marketing Training Matrix, with formal progression gates and annual reviews evaluated in April/May.
- Dedicated Training Budget: £1,000 per year personal training budget to support your technical and platform advancement.
- Ongoing Development: Continuous feedback loops through dedicated monthly 1-to-1s and bi-annual Quality & Capability reviews to map your progression path.
Leave & Well-being
- Generous Holiday Package: 22 days base holiday + Bank Holidays, plus an extra 3 days automatically allocated over the Christmas period (25 days total + stats).
- Loyalty Holiday Scheme: Earn 1 additional day of holiday for every 2 years of service (climbing to a total of 5 additional days).
- Paid Sick Leave: 5 days of paid sick leave per year, increasing by 1 additional day per year of service (capped at 15 days total).
- Compassionate Leave: 5 days of paid compassionate leave when you need it most.
Call to Action (CTA)
If you are ready to take ownership of your marketing career, live our values, and help us build a high-velocity digital lead engine, we want to hear from you! Click the "Apply Now" button to submit your CV and brief campaign portfolio, and a member of our talent acquisition team will review your application for the next stage of our selection process.
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
- Sick pay
Ability to commute/relocate:
- Lincoln LN6 3DH: reliably commute or plan to relocate before starting work (required)
Experience:
- PPC Campaign Management: 1 year (preferred)
Work Location: In person
