About the Role
We are looking for a creative and commercially minded Brand & Content Operations Executive to support the planning, execution, and growth of our anime, manga, and ACG (Anime, Comics & Games) content and brand initiatives.
Working closely with Brand, Marketing, Design, and Product teams, you will develop engaging content strategies, manage social media communities, and help grow audience engagement across multiple digital platforms.
This role is ideal for someone with experience in content marketing, community management, and social media who has a genuine passion for anime, manga, gaming, and digital entertainment.
Key Responsibilities
- Plan, schedule, and manage anime, manga, and ACG-related content across digital platforms.
- Develop engaging editorial calendars, campaign ideas, and content strategies that increase audience engagement and brand awareness.
- Manage and grow social media communities across platforms such as Bilibili, Weibo, Xiaohongshu (RED), Douyin, LOFTER, and other relevant channels.
- Coordinate content and promotional campaigns around major IP launches, new releases, collaborations, and seasonal marketing initiatives.
- Deliver end-to-end campaign execution, including content planning, copywriting, asset coordination, publishing, and post-campaign analysis.
- Monitor content performance and campaign metrics, producing regular reports and recommendations for optimisation.
- Stay informed about industry trends, emerging fan communities, and popular anime, manga, and gaming titles to identify new marketing opportunities.
- Work closely with Product, Design, and Creative teams to deliver engaging digital experiences and marketing initiatives.
- Utilise AI tools to improve content production, planning, and workflow efficiency where appropriate.
RequirementsEssential
- Bachelor's degree or equivalent experience in Marketing, Communications, Digital Media, Journalism, Business, or a related discipline.
- 1–3 years of experience in Content Marketing, Social Media, Community Management, Brand Marketing, or Digital Marketing.
- Strong copywriting and content planning skills.
- Excellent organisational and project management abilities.
- Experience managing multiple campaigns simultaneously.
- Good analytical skills with the ability to interpret engagement and campaign performance data.
- Excellent communication and stakeholder management skills.
- Able to commute to our London office and work in a hybrid environment.
Preferred
- Strong interest in anime, manga, gaming, and ACG culture.
- Familiarity with major anime, manga, or gaming communities and digital content platforms.
- Experience planning community engagement campaigns, creator collaborations, or user-generated content (UGC) initiatives.
- Knowledge of Chinese social media platforms such as Bilibili, Xiaohongshu (RED), Weibo, Douyin, or LOFTER.
- Experience supporting entertainment, gaming, publishing, or digital media brands.
- Experience using AI tools to support content creation, campaign planning, or marketing workflows.
What We Offer
- Opportunity to work on exciting anime, manga, and entertainment brands.
- Collaborative and creative working environment.
- Hybrid working arrangements.
- Career development opportunities within a growing international business.
- Exposure to digital marketing, content strategy, community management, and brand development.
Pay: £24,420.00-£47,701.36 per year
Benefits:
- Casual dress
- Flexitime
- Free parking
- On-site parking
Work Location: Hybrid remote in London UB11 1FE
