For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.
We are seeking an experienced, people-focused Sales Manager for Independents- South of UK guide, coach and develop our Regional Sales Managers in the South of the UK. Your role is to execute the global and UK Independent strategy, ensuring that every store in your region delivers exceptional retail standards, brand elevation, and a joyful experience for our fans.
This role is centred on building store culture, driving retail excellence, and strengthening partnerships with our independent retailers. You will bring consistency, energy, and leadership to your team, ensuring our retailers feel supported, our brand looks outstanding, and our Regional Sales Managers are empowered to deliver their best work every day.
You will deliver against the defined global and UK Independent plans, ensuring your team executes with excellence, attention to detail and pride. You will be a key cultural leader within Team Indies, upholding the Jellycat values, premium positioning, and bestinclass retail execution.
You'll be;
Leading, coaching and mentoring Regional Sales Managers to be commercially sharp, brandled, and deeply connected to their territories.
Supporting RSMs with instore coaching on visual merchandising, storytelling, and elevating category presence (Loveables, Baby Jellycat, Amuseables, Books, Accessories).
Collaborating with operations, credit control, marketing, sales & demand planning and the broader commercial team to ensure smooth delivery for retailers.
You'll have;
Minimum 5+ years managing sales teams or leading sales managers (independent retail experience strongly preferred).
Strong understanding of premium retail environments.
Proven track record of coaching teams to deliver high standards of retail execution.
Experience working with independent retailers and navigating diverse retail environments.
Excellent people leadership with a motivating, supportive, and energetic style.
Strong communicator, able to influence, guide, and partner with both RSMs and retailers.
Highly organised with strong attention to detail; able to manage multiple teams and priorities.
Comfortable with Excel & PowerPoint to a high standard.
Great problem-solving and proactive solution-finding mentality.
A positive, premium, joyful, and fanfirst mindset (A true Jellycat brand ambassador).
The ability to be calm under pressure with a resilient, “cando” approach.
A teamcentric mindset, collaborative and proud to support your people.
Passion for the store experience, retail storytelling and creating joyful discovery moments.
