The Audio Visual (AV) Rental Sales Executive is responsible for generating and converting sales opportunities for the company's AV equipment and event technology rental services. The role will focus on building relationships with new and existing customers, understanding their event requirements and providing suitable AV rental solutions.
Working closely with the technical, warehouse, operations and delivery teams, the successful candidate will help ensure equipment is correctly specified, quoted and handed over for successful delivery. This is a hands-on sales role suited to someone who is commercially driven, customer-focused and interested in developing their career within the AV rental and events industry.
Key Responsibilities
Sales & Business Development
· Generate new business opportunities for AV equipment rental and event technology services.
· Respond to incoming sales enquiries and proactively identify new sales opportunities.
· Generate leads through outbound sales activity, networking, referrals, venue relationships and industry events.
· Research prospective customers and identify opportunities for repeat and ongoing rental business.
· Build and maintain an active pipeline of prospective customers and sales opportunities.
· Follow up enquiries and quotations promptly to maximise conversion.
Customer & Account Management
· Build positive and professional relationships with new and existing customers.
· Understand customer requirements, event details, venue arrangements, equipment needs and budgets.
· Act as a key point of contact for customers throughout the sales and rental process.
· Maintain regular contact with customers and identify opportunities for repeat bookings.
· Provide a high standard of customer service and respond promptly to queries.
· Develop existing accounts through upselling and cross-selling additional AV equipment and services.
AV Rental Solutions & Quotations
· Understand customer requirements and recommend suitable AV rental equipment and solutions.
· Prepare accurate quotations for equipment hire, services, delivery, installation and associated requirements.
· Work with technical colleagues where specialist advice or equipment specification is required.
· Explain proposed AV solutions and rental packages clearly to customers.
· Follow up quotations and negotiate within agreed commercial parameters.
· Ensure quotations accurately reflect the customer's requirements and agreed scope.
Rental & Project Coordination
· Work closely with the warehouse, technical, operations and delivery teams to support successful equipment rentals.
· Ensure accurate handover of confirmed bookings, including equipment requirements, timings, venue information and customer expectations.
· Support site visits and pre-event meetings where required.
· Help resolve customer queries or changes to rental requirements before and during the delivery process.
· Maintain accurate records of bookings, customer information and sales activity within the CRM and relevant systems.
Market & Product Knowledge
· Develop a strong working knowledge of the company's AV rental equipment, services and solutions.
· Keep up to date with AV equipment, event technology and industry trends.
· Understand how different AV solutions can support corporate events, conferences, meetings and other events.
· Identify opportunities to introduce new equipment, services or solutions to customers.
Key Performance Indicators (KPIs)
· Achievement of agreed monthly and annual sales targets.
· Revenue generated from AV equipment rentals and associated services.
· New customer accounts secured.
· Quotation and booking conversion rates.
· Sales pipeline value and activity levels.
· Repeat bookings and account growth.
· Customer satisfaction and quality of service.
Essential Skills & Experience
Experience
· Previous experience in a sales, business development, account management or customer-facing role.
· Experience within AV rental, events, equipment hire, event production, technology or a related environment is desirable.
· Experience of working to sales targets or commercial objectives.
· Experience preparing quotations or proposals is desirable.
· A genuine interest in AV, events and technology and a willingness to develop technical knowledge.
Technical Knowledge
An understanding of, or willingness to develop knowledge of:
· Audio equipment and sound systems.
· Displays, LED screens and projection systems.
· Video conferencing and presentation equipment.
· Lighting and associated event technology.
· Live event production equipment.
· Hybrid event and streaming solutions.
· Digital signage and event technology platforms.
Skills
· Excellent communication and interpersonal skills.
· Confident and professional customer-facing manner.
· Strong sales and relationship-building skills.
· Commercial awareness and a willingness to achieve targets.
· Good organisation and time management skills.
· Ability to manage multiple enquiries, quotations and bookings.
· Strong attention to detail, particularly when specifying equipment and preparing quotations.
· Good written and verbal communication skills.
· Confident using Microsoft Office 365 and CRM systems, or willing to learn.
· Ability to work independently while contributing positively to the wider team.
Qualifications
Essential
· GCSEs (or equivalent) in English and Mathematics.
· Full UK Driving Licence.
Desirable
· Previous AV, events, equipment rental, sales, business or technology-related qualification.
· AVIXA CTS qualification or relevant AV certification.
Personal Attributes
· Self-motivated and commercially driven.
· Friendly, professional and customer-focused.
· Confident communicator and relationship builder.
· Passionate about AV, events and technology.
· Positive, proactive and willing to learn.
· Resilient and comfortable working towards sales targets.
· Well organised with strong attention to detail.
· Able to work under pressure and meet deadlines.
Benefits
· Competitive salary of £30,000 - £35,000 depending on experience.
· Commission and bonus scheme.
· Company laptop and mobile phone.
· Mileage reimbursement for travel.
· Company Pension scheme (after 3 months).
· 24/7 GP.
· Employee Assistance Programme.
· Health Cash Plan.
· 25 Days Holiday plus Birthday Off.
· Flexible working arrangements (where applicable).
Pay: £30,000.00-£35,000.00 per year
Application question(s):
- Do you have experience within AV rental, events, equipment hire, event production, technology or a related environment?
- Do you have experience of working to sales targets or commercial objectives?
Experience:
- AV Rental Sales: 1 year (required)
Licence/Certification:
- Drivers Licence (required)
Work Location: On the road
