As Assistant Brand Manager, you’ll support the day-to-day management and performance of the Kinder Surprise and Kinder Joy portfolio, working closely with the wider Marketing team to deliver key brand priorities.
You’ll monitor sales performance, consumer KPIs and competitor activity, using data and market insight to identify key trends and help turn these into clear actions. You’ll also support sales planning and provide analysis that helps the team understand how the brands are performing and where opportunities may exist.
You’ll play an active role in the delivery of brand communication and media activity, supporting conventional and digital media planning, campaign implementation and evaluation. Working with internal teams and external agencies, you’ll help coordinate activity and assess its impact to inform future plans.
Across the portfolio, you’ll support packaging and artwork development, working with design and repro agencies and coordinating with relevant internal teams to ensure projects progress effectively through the required approval processes.
Promotions will also be an important part of the role. You’ll support the development and execution of consumer promotions, working collaboratively with Trade Marketing, Sales and Legal to coordinate activity, monitor progress and evaluate performance.
You’ll also contribute to consumer and shopper research, including competitor analysis, store checks and research projects, helping translate findings into meaningful recommendations and next steps for the brand.
