Commercial Product Specialist (CPS) Feeding

Lely -
Birmingham

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Job details

Full-time
5 days ago

Benefits

Company pension

Qualifications

Driving Licence
Sales
Microsoft Office
Analysis skills
Presentation skills
Organisational skills
IT
Communication skills

Full job description

Commercial Product Specialist (CPS) Feeding

BirminghamFulltime

What is your role?

The CPS supports and trains the Lely Centers on the different products and the use of Lely’s commercial tools. The CPS plans, directs and supports commercial activities in the Lely Centers and transfers product knowledge to achieve maximum market penetration.

The CPS is responsible for:

Strengthening the Lely Centers and helping them to become more commercially successful using the Global Manual, the Lely Way of Working (LWOW) and other tools.

Ensuring Sales teams in the Lely Centers actively use the CRM tool, maintain proper funnel management practises and update all necessary information regularly.

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General

Provided input to the Manager Proposition Feeding for drawing up the Cluster and Lely Center budgets based on the Cluster Market analysis and local market knowledge.
s, potentials per region and sales structures of competitors etc.
Translating, proofreading and editing communications from a sales orientated technical point of view.
Is involved in validation programmes of new products to be able to create the translation of the USP’s to the end customer.
Determine and roll out of knowledge and commercial tools to be offered the Lely Centers for commercial support.
Monitoring the reliability of the sales funnel.

LELY ATLANTIC LTD

➢ Training Support

Trains the Lely Centers sales teams and project co-ordinators on the Lely propositions and sales tools.
Localises and tailors’ materials and documentation to meet local market need.
Establishes the needs of the Lely Centers Sales Managers and Lely Center Sales Advisors and the demand that comes from the field together with the Account Manager.
Co-travels with the Lely Center Advisors until they have gained the maturity/seniority to do the visits independently.
s experiences and exchanges the best practices between the Lely Centers.

➢ NPI (New Product Introductions)

Ensures the transformation of validated product information into relevant technical and sales material in co-ordination with Marketing, FMS (Farm Manager Support) and TSS (Technical Service Support)
Market observation and introduction of future product ideas. Supports in the preparation of forecasts.
Preparation of competitive comparisons.
Preparation, support and supervision of product launches or product improvements.

➢ Distribution Development

Assists in the development and realisation of Lely Center LDF Plans.

Sales support at customer consultations, trade fairs and event.

➢ Stakeholder Management

Maintains and develops relationships with key stakeholders in the market.

Work closely with Product Management at International levels to communicate and address local need.

Core Competencies

Skills and Experience

Commercial and Sales skills
Teamworking skills
Effective Communication Skills
Good analytical problem-solving skills
Experienced at dealing with difficult situations calmly
Willingness to travel
Good Planning and Organisational Skills
Good coaching skills
Good presenting and training skills
Ability to work under pressure
Working knowledge of agricultural/farming products knowledge.
Good at building relationships

Core Compentencies

Good influencing skills
Good IT and Microsoft office skills
Good co-ordination and organisational skills.
Can do attitude.
A high degree of integrity
Ability to work on own
Excellent dairy understanding

Mobile Requirements (requirement for national/international travel)

Must hold clean, valid driving license
Flexible and able to travel often

This job description is not intended to be an exhaustive list of duties to be performed by the employee and may be altered to reflect the business needs of the company.

Working for Lely

Location - Field based, travel in to the office when required.
Hours - 37.5 hours per week

Benefits

Competitive Salary/Car Allowance/26 days holiday + bank holiday, holiday increases with length of service/Company doubles employees’ pension contribution to a max 12%/Employee event days/Wellness and Wellbeing support/Free lunch in the office every Wednesday/Access to wellbeing area at main office.

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The Commercial Product Specialist is part of Cluster Atlantic (UK and Ireland). Clusters are representing Lely on sales and service of chosen propositions in a specific region. Clusters collaborate with both local Lely Centers (Franchises) and Lely International located in Maassluis, The Netherlands (Head Office). Lely Atlantic support the Lely Centers as part of their Franchise fee to Lely International.

Lely International operates a Matrix organisational chart headed up by Business Leads (Manager Proposition) of the product ranges. They are the “what and the when” and the competencies Service Team are the “how and the who”.

The Commercial Product Specialist

Reports both hierarchically and operationally to the Manager Proposition Feeding

The CPS and the Feeding Business Team are together responsible for the entire proposition. The CPS has extensive knowledge of the specific products from the Lely product portfolio making them a specialist

Translates commercial market demands into added value initiatives for the internal organisation both locally (Cluster) and centrally (Business Teams and Competencies at Head Quarters).

Works closely with Manager Proposition, Account Manager and Marketing within the Cluster and the Sales Departments in the Lely Centers to drive commercial activities related to the Feeding Proposition

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Commercial Product Specialist (CPS) Feeding

What is your role?

Core Competencies

Working for Lely

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