Come and build the future of entertainment with us. Are you ready to shape how hundreds of millions of customers discover and fall in love with the world's most talked-about movies, series, and live events? Do you want your marketing to be the reason a title trends globally on launch day?
Prime Video is one of the world's fastest-growing premium streaming services, available in over 240 countries and territories — delivering everything from award-winning Originals and blockbuster exclusives to must-see live sports. We're not just keeping up with the entertainment revolution; we're leading it. And we need bold, inventive marketers to help us do it.
We're looking for a results-obsessed digital marketer to own the Owned & Operated channel strategy for our most high-profile Tentpole launches, the titles that dominate cultural conversation. You'll be the driving force behind how we acquire, engage, and retain customers at scale, turning Prime Video's owned surfaces into impactful growth engines. You'll combine strategic thinking with deep data-driven customer insights and operational excellence to maximise reach, engagement, and efficiency across international markets. This isn't just campaign management; it's building the playbook for how a global streaming service markets its biggest moments, directly to customers.
Key job responsibilities
- Lead the strategy and execution of the PV Owned & Operated Marketing channels for major Tentpole launches.
- Collaborate with multiple teams (inc. Product, Planning, Brand Managers & Retail) to drive channel growth across both established and expansion locales.
- Deep dive channel performance and champion an ever-raising bar of insight and performance tracking for your channels.
- Write proposals, testing roadmaps and campaign reviews, to de delivered up to VP level.
- Collaborate with tech and product teams, championing International customers’ needs.
- Champion automation, measurement and scaled solutions within the broader organization.
A day in the life
No two days look the same. One morning you might be analysing performance data from a Tentpole launch, identifying what drove record engagement in one locale and how to replicate it in ten more. By midday, you're in a room with Product and Tech partners, shaping the next iteration of a customer-facing feature that will transform how millions discover content. After lunch, you're writing a proposal for a bold new test, one that could redefine how we use our owned channels at scale.
This role is for someone who thrives in ambiguity, is energised by building from scratch, and wants their work to be visible at the highest levels of the organisation. If you want a front-row seat to how global entertainment marketing is evolving — this is it.
- Experience using data and metrics to measure impact and determine improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in professional non-internship marketing
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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