Contract: Fixed-term, 12 months (Oct 2026 – Sep 2027, dependent on start date)
Hours: Open to full-time or part-time (min. 3 days/week) - state preference in application
Salary: £50,000 FTE (pro-rated if part-time)
Location: Bristol, min. 3 days/week in office
About Tailfin
We're a high-growth, premium bikepacking equipment brand that designs and produces a range of high-quality, long-lifecycle products sold D2C through our website.
Our CRM Manager is going on maternity leave, and we need someone to own our email marketing and CRM function while she's away. This is a fixed-term role focused purely on email/Klaviyo.
You'll take over a growing Klaviyo program (flows live, list growing, campaigns running weekly) and keep it performing – plus bring your own ideas to increase our output and effectiveness.
We're based in Bristol and operate as an in-office team (minimum 3 days per week). We're a close-knit group of 29 who are passionate about bikepacking and outdoor adventure.
The Opportunity
- Klaviyo flows - welcome series, cart/browse abandonment, post-purchase, winback (some live already, your job is to create, optimise, and iterate)
- Weekly email campaigns - content calendar, briefing our freelance designer, sending
- Segmentation - building and refining customer segments (experience level, riding style, engagement)
- List growth & health - subscriber growth, engagement rate, unsubscribe rate
- Testing - A/B tests on subject lines, content, send times
- Reporting - monthly summary of email performance (traffic, conversion, what's working, what's next)
What You'll Need
Essential
- Proven experience running Klaviyo (or a similar ESP) day-to-day – building flows, segmentation, and campaigns independently, not just executing someone else's setup
- Strong grasp of email fundamentals – deliverability, list health, segmentation logic, what drives opens/clicks vs what erodes them
- Data-comfortable – you can look at flow/campaign performance and know what's working, what's not, and why
- Strong copywriting/content instincts for premium brand tone – you can write (or brief) emails that don't feel like discount blasts
- Comfortable working independently with minimal ramp-up – this is a 12-month cover role, we need someone self-sufficient quickly
- Organised and reliable – you'll be trusted to run this function largely unsupervised day-to-day
Highly Desirable
- D2C ecommerce experience, ideally with premium or considered-purchase products
- Experience briefing designers/freelancers for email creative
- Interest in outdoor/adventure/cycling (bonus, not essential)
Handover
Our current CRM Manager will train you before she leaves (end of October), covering flows, segmentation logic, brand voice, and current priorities. You'll have crossover time to ask questions and get comfortable before you're on your own. Depending on how the business evolves over the year, there may be scope for the role to extend or shift shape - but the core commitment is the 12-month cover period.
The Team & Environment
You'll join our 8-person marketing team and work closely with our experienced designers and the CMO. Expect autonomy, fast pace, and direct revenue impact.
Working arrangement: we operate with a minimum 60% of your time in the office.
Why Tailfin?
- Premium brand with purpose - we make quality products that help people explore by bike, not disposable gear
- Real ownership - you'll shape our customer experience strategy
- Growth trajectory even in the short term role - high-growth business, expanding into new audiences, exciting strategic evolution
- Team culture - passionate about what we do, collaborative, everyone cares deeply about the work
- Industry - bikepacking and outdoor adventure (if you love this stuff, you'll love working here)
- Bristol location - vibrant city with great cycling infrastructure and access to unlimited bikepacking equipment
Package
- £50k pro-rata
- 25 days holiday + bank holidays
- Pension contribution
- All the bikepacking equipment you could ever need
- Real growth potential as the company scales
How to Apply
Send to [email protected]
- CV showing relevant experience
- Cover note answering:
- What's the most significant impact you've had on email revenue or conversion rate?
- Why Tailfin? What connects you to our brand or the bikepacking/outdoor space?
- When could you start?
We're reviewing applications immediately and will move fast for strong candidates.
Job Type: Full-time
Pay: £50,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Private medical insurance
- Sick pay
Ability to commute/relocate:
- Bristol BS1 6UX: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What connects you to our brand or the bikepacking/outdoor space?
Experience:
- CRM and/or CRO for D2C e-commerce brands: 5 years (required)
Work Location: In person
