Overview
We are seeking a dynamic and creative Social Media Executive to join our marketing team. This role involves developing and implementing engaging social media strategies to enhance brand visibility and foster positive public relations. The ideal candidate will possess strong skills in social media management and have a keen understanding of current digital trends. This paid position offers an excellent opportunity for individuals passionate about digital communication and brand storytelling to grow their career within a vibrant organisation.
Responsibilities
- Develop, plan, and execute comprehensive social media campaigns across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Manage daily social media activities, including content creation, scheduling, and posting to ensure consistent brand messaging.
- Monitor social media channels for customer engagement, respond to comments and messages promptly, and foster community interaction.
- Analyse performance metrics to evaluate the success of campaigns and adjust strategies accordingly to optimise engagement.
- Collaborate with the marketing team to align social media content with overall branding and promotional objectives.
- Maintain up-to-date knowledge of social media trends, tools, and best practices to keep the organisation at the forefront of digital innovation.
- Manage public relations activities related to social media presence, ensuring positive representation of the organisation’s image.
Experience
- Proven experience in social media management or digital marketing roles is preferred.
- Strong understanding of public relations principles and how they apply within digital platforms.
- Excellent written communication skills with the ability to craft compelling content tailored for different audiences.
- Familiarity with analytics tools such as Google Analytics, Facebook Insights, or similar platforms for performance tracking.
- Creative mindset with an eye for visual design and storytelling through multimedia content.
- Ability to work independently whilst collaborating effectively within a team environment.
This position is ideal for motivated individuals eager to develop their expertise in social media strategy while contributing to a growing organisation’s success.
Pay: £24,420.00-£35,000.00 per year
Work Location: In person
