Job Overview
We are seeking a dynamic and detail-oriented Digital Marketing Specialist specialising in Social Media Ads to join our marketing team. The successful candidate will be responsible for planning, executing, and optimising paid advertising campaigns across various social media platforms to maximise brand visibility and engagement. This role offers an excellent opportunity for individuals passionate about digital marketing, media buying, and data-driven advertising strategies.
Duties
- Develop and manage targeted social media advertising campaigns on platforms such as Facebook, LinkedIn, and Instagram.
- Utilise tools like Google Ads, Google AdWords, and DoubleClick to create effective PPC campaigns.
- Monitor campaign performance using analytics tools including Google Analytics and Google Tag Manager to track key metrics.
- Conduct audience research and optimise ad targeting to reach the intended demographic effectively.
- Manage media buying budgets to ensure efficient allocation of resources across campaigns.
- Analyse campaign data to identify trends, optimise ad performance, and improve ROI.
- Collaborate with content creators and design teams to produce engaging ad creatives aligned with campaign objectives.
- Stay updated with the latest trends in digital marketing, social media advertising, and platform algorithm changes.
Skills
- Proven experience with Google Ads, Google Analytics, and Google Tag Manager.
- Strong knowledge of social media management tools and Facebook Advertising platform.
- Expertise in media buying and PPC campaign management with a focus on optimisation techniques.
- Familiarity with SEO principles to complement paid advertising efforts.
- Ability to interpret data insights from Google Analytics and other analytics tools for strategic decision-making.
- Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
- Creative problem-solving skills coupled with analytical thinking.
- Strong communication skills to collaborate effectively within cross-functional teams. This role is ideal for a motivated marketing professional eager to leverage their expertise in social media advertising and digital analytics to drive impactful campaigns that support business growth.
Pay: £24,420.00-£56,396.38 per year
Application question(s):
- What are your monthly salary expectations?
Work Location: Remote
