Job Description: Advertising and Marketing Executive
Position: Advertising and Marketing Executive
Company: Spice Supermarket Ltd
Location: Main Office – Edinburgh, Glasgoew,United Kingdom (Constant travel required across the UK)
Employment Type: Full-time
Job Summary
Spice Supermarket Ltd is looking for an experienced and proactive Advertising and Marketing Executive to develop and implement marketing strategies that promote our range of South Indian groceries, spices, fresh vegetables, frozen foods, and other ethnic food products. Based at our main office in Edinburgh, this role requires constant travel across the UK to company stores, promotional events, trade exhibitions, supplier locations, and community events to strengthen brand awareness, increase customer engagement, expand market presence, and drive sales growth.
Key Responsibilities
* Develop and execute advertising and marketing campaigns to promote South Indian groceries, fresh vegetables, spices, rice, frozen foods, and household products.
* Plan and coordinate seasonal promotions, festival campaigns (such as Onam, Pongal, Diwali, Vishu, and Ugadi), and new product launches.
* Promote authentic South Indian brands and products to increase market reach within local communities.
* Travel extensively across the UK to visit company stores, exhibitions, supplier locations, cultural events, and promotional campaigns to coordinate marketing activities and promotional displays.
* Create engaging marketing content for social media platforms including Facebook, Instagram, WhatsApp Business, and other digital channels.
* Build relationships with local community organisations, cultural associations, wholesalers, and businesses to promote the company’s products and services.
* Conduct market research to identify customer preferences, competitor activities, and emerging trends in the Indian grocery and fresh produce market.
* Monitor the effectiveness of advertising campaigns and prepare reports on marketing performance and return on investment.
* Coordinate with suppliers, designers, printers, and advertising agencies to produce promotional materials.
* Support sales initiatives by developing point-of-sale materials, promotional offers, and customer loyalty campaigns.
* Maintain consistent branding across all online and offline marketing activities.
Skills and Qualifications
* Bachelor’s degree or equivalent qualification in Marketing, Business, Advertising, or a related discipline.
* Minimum two (2) years of proven experience in advertising and marketing, preferably within the Indian grocery, ethnic food, fresh produce, or retail supermarket sector.
* Strong knowledge of South Indian grocery products, fresh vegetables, spices, lentils, rice varieties, frozen foods, and regional food preferences.
* Demonstrated experience in marketing South Indian products and understanding the purchasing behaviour of South Asian communities in the UK.
* Proficiency in digital marketing, including social media advertising, content creation, Meta Business Suite, Canva, and Google Analytics.
* Excellent communication, presentation, and interpersonal skills.
* Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously.
* Ability to analyse market trends and develop targeted marketing strategies.
* A full UK driving licence and willingness to undertake constant travel across the UK are essential for this role.
Key Competencies
* Strong understanding of the Indian grocery and fresh vegetable retail market.
* Knowledge of South Indian culture, festivals, and consumer preferences.
* Creative thinking and commercial awareness.
* Customer-focused approach.
* Excellent time management and organisational skills.
* Ability to work independently and collaboratively.
* Ability and willingness to travel extensively across the UK as part of daily responsibilities.
Salary
Competitive salary based on qualifications and experience.
Benefits
* Company pension.
* Employee discount.
* Paid annual leave.
* Career development and training opportunities.
* Mileage reimbursement or travel support for business-related travel (where applicable).
* Supportive and inclusive working environment.
Spice Supermarket Ltd is an equal opportunity employer and welcomes applications from all suitably qualified candidates.
Pay: £25,420.00-£34,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
- Store discount
Work Location: Hybrid remote in Kirknewton EH27 8DF
