This is one of the most influential leadership roles within the National Trust for Scotland, offering the opportunity to shape the organisation’s future and strengthen its connection with members, supporters and audiences across Scotland and beyond.
As Director of Audiences and Support, you will provide strategic leadership for a broad and high-profile portfolio encompassing communications, fundraising, marketing, digital, membership, audience development and insight. Working collaboratively across the Trust, you will champion its charitable purpose, ensure audience voices inform decision-making, and lead strategies that grow engagement, support and advocacy for Scotland’s natural and built heritage.
The Directorate serves as the Trust’s principal point of connection with members, donors, visitors and the wider public, making this a role of significant strategic importance. Through effective audience engagement, membership growth, fundraising and communications, you will play a pivotal role in inspiring people to support the Trust’s mission and deepen understanding of Scotland’s heritage at a national and international level.
Joining the Trust at an exciting stage in its development, you will help drive the delivery of its ten-year strategy, Nature, Beauty and Heritage for Everyone, while leading preparations for the organisation’s centenary in 2031. Building on strong foundations, major conservation programmes and ambitious plans for growth and investment, you will oversee the continued implementation of key strategic initiatives while identifying future opportunities to enhance impact, engagement and sustainability.
Reporting directly to the Chief Executive and serving as a member of the senior management team, this is a broad, highly visible and rewarding leadership role with the opportunity to influence the future direction of Scotland’s largest independent conservation charity and membership organisation.
