Evri Group is the UK’s premier parcel delivery business, uniting four distinct brands—Evri, Evri Premium, a network of DHL, UK Mail and Irish e-commerce specialist Coll-8—to deliver more than 1 billion parcels and letters annually across the UK and to over 200 global destinations. With 12,000 colleagues, 30,000 couriers and drivers, 8,000 vehicles, and a nationwide network of hubs, depots and fulfilment centres, we combine over 50 years of expertise with the scale and flexibility to support everyone from casual senders to SMEs and major retailers. Driven by our friendly, ambitious and diverse people, we are passionate about delivering exceptional service and offer exciting opportunities across the Evri Group.
About the Role
We're looking for a creative, commercially minded and digitally savvy Social Media and Audience Growth Lead to drive the delivery of our social media strategy across the Evri Group.
This is an exciting opportunity to take ownership of our social presence, content strategy and audience growth plans, helping to shape how one of the UK's best-known delivery brands connects with customers, colleagues and communities online.
Leading on content planning, channel strategy and social listening, you'll play a critical role in driving brand perception, engagement and growth across our digital channels. Working closely with colleagues across Communications, PR, Marketing and Customer Services, you'll ensure our social activity supports wider business objectives while delivering content that resonates with our audiences.
You'll also lead our influencer strategy, oversee paid social activity and use data-driven insights to identify opportunities that enhance sentiment and grow our online communities.
What You Will Do
- Lead the delivery of Evri's social media strategy, ensuring alignment with wider business and communications objectives
- Develop and maintain an engaging content pipeline designed to drive audience growth, engagement and positive brand sentiment
- Oversee content planning, channel management and social media tone of voice across all platforms
- Identify the most effective digital channels, content formats and opportunities to maximise reach and impact
- Act as a trusted advisor to stakeholders across the business, providing strategic guidance on social media activity and campaign delivery
- Lead the development and execution of our influencer strategy, identifying opportunities, managing relationships and delivering measurable results
- Develop recommendations for paid social investment that support audience growth and sentiment improvement
- Manage agency relationships, ensuring activity is aligned to organisational goals and delivers value for investment
- Utilise social listening and monitoring tools to identify trends, opportunities and potential reputational risks
- Work closely with Customer Services teams to support community management and embed our social tone of voice strategy
- Support and participate in content creation activities, including filming, editing and producing content for social channels
- Track, analyse and report on channel performance, audience growth and content effectiveness, driving continuous improvement
- Champion new technologies, emerging trends and innovative content formats to keep our social channels relevant and engaging
- Travel to other sites to support key business moments and events
What We Are Looking For
- Degree qualified in Communications, Marketing, PR or a related discipline
- CIPR membership or professional development in communications would be advantageous
- Proven experience in social media, corporate communications, PR or a related field
- Strong track record of creating engaging social content and delivering audience growth strategies
- Experience working with influencers, talent or media partners
- Strong understanding of social media platforms, audience behaviours and emerging digital trends
- Experience managing agencies, external suppliers and campaign budgets
- Knowledge of social listening, performance analysis and communications measurement
- Strong copywriting, editing and storytelling skills
- Experience creating, filming and editing content for social media platforms
- Proficiency with Canva and content creation tools, with experience using AI solutions such as Copilot to enhance content development
- Understanding of paid social media strategy and campaign management
- Strong commercial awareness and a results-driven mindset
- Excellent stakeholder management skills with the ability to influence and challenge confidently
- Highly organised, adaptable and able to manage multiple priorities at pace
- Passion for creating accessible, engaging and audience-focused content
- Full driving licence and access to a vehicle would be beneficial to support content creation across the network
Evri Group for everyone
We’re committed to building a truly inclusive and diverse workplace where everyone can bring – and be – their whole authentic selves.
We’re also on a mission to be the UK’s most accessible delivery business. We’ve partnered with Scope, the leading disability equality charity, to improve deliveries for millions of customers and give extra support to our colleagues and couriers who need it.
Collaboration is key because we work better together. Bring passion, ambition and an open mind, and in return we’ll give you respect, flexibility and a place where you can thrive.
At Evri Group, everyone is welcome.
