What’s the purpose of the role?
Responsible for leading Bespoke’s Marketing Services division, developing a high-performing team and ensuring clients achieve measurable business growth through strategic marketing and long-term partnership.
Purpose of the Role
The Head of Marketing Services provides the strategic, operational and people leadership of Bespoke’s Marketing Services division.
The role is responsible for developing the marketing team, delivering exceptional marketing services and ensuring clients achieve measurable commercial outcomes through strategic consultancy and outstanding delivery.
Working closely with clients, the marketing team and the wider leadership team, the role continually develops Bespoke’s marketing services, supports agency growth and strengthens Bespoke’s reputation as a trusted strategic marketing partner.
Key Objectives
Deliver Outstanding Client Outcomes
Lead the strategic direction of retained marketing accounts, ensuring clients achieve measurable commercial success through effective, data-driven marketing:
- Increased enquiries and qualified leads
- Improved conversion rates
- Stronger customer engagement
- Better use of CRM and marketing automation
- Improved marketing efficiency
- Measurable return on marketing investment
- Sustainable business growth
Lead the Marketing Services Department
Provide operational leadership for the Marketing Services department, ensuring the team consistently delivers high-quality work, exceptional client service and continuous improvement. Responsibilities include:
- Department planning and prioritisation
- Resource allocation and workload management
- Quality assurance and delivery standards
- Service development and best practice
- Adoption of AI, automation and emerging technologies
- Process improvement
- Cross-department collaboration
Lead and Develop the Marketing Team
Provide direct line management for the Marketing Services team, creating a positive, accountable and high-performing culture. Responsibilities include:
- One-to-one meetings
- Performance reviews
- Objective setting
- Coaching and mentoring
- Personal development planning
- Recruitment and onboarding
- Workload planning
- Team wellbeing and engagement
- Developing future leaders
Build Strategic Client Partnerships
Develop trusted relationships with senior client stakeholders through strategic consultancy rather than campaign delivery alone:
- Discovery workshops
- Quarterly strategy reviews
- Marketing roadmaps
- Performance reviews
- Growth planning
- Strategic recommendations
Act as the senior marketing adviser clients rely upon and proactively identify opportunities to create additional value through Bespoke’s wider services.
Support Agency Growth
- Support proposals and pitches
- Lead marketing workshops
- Grow existing client relationships
- Collaborate with Web, HubSpot and Sales teams
- Help shape future marketing services
- Support wider business planning and continuous improvement
Key Responsibilities
Strategic Leadership
Provide senior strategic leadership across Bespoke’s retained marketing clients, translating commercial objectives into practical marketing strategies that deliver measurable business growth.
Maintain oversight across all core digital marketing disciplines, including SEO, Paid Media, Content Marketing, CRM and Automation, Email Marketing, CRO, Analytics and Lead Generation.
Department Leadership
Lead the day-to-day operation of the Marketing Services department, ensuring work is strategically aligned, appropriately resourced and delivered to consistently high standards.
Drive continual improvements to service quality, operational efficiency and the overall client experience.
People Leadership
Take full line management responsibility for the Marketing Services team by setting clear expectations, providing regular coaching and feedback, supporting professional development and creating an engaged, collaborative and accountable culture.
Client Leadership
Own the strategic success of Bespoke’s key retained marketing clients, ensuring each client:
- Understands their marketing performance
- Has a clear strategic direction
- Receives proactive advice
- Sees measurable progress
- Regards Bespoke as a trusted extension of their business
Commercial Contribution
Support the agency’s commercial success by strengthening client relationships, identifying opportunities for growth, contributing to new business activities and helping evolve Bespoke’s marketing offering.
Success Measures
- Client retention and account growth
- Client satisfaction
- Delivery of agreed marketing objectives
- Team engagement and development
- Quality and consistency of service delivery
- Effective leadership of the Marketing Services department
- Contribution to agency growth
- Strong collaboration across the wider business
Success Looks Like
The Marketing Services department is recognised for delivering consistently high standards, measurable client outcomes and outstanding strategic advice.
The team is engaged, accountable and continually developing, while clients view Bespoke as a trusted strategic partner that plays a meaningful role in the growth of their business.
Working at Bespoke
- Flexible hours
- Choose times around core hours
- Hybrid working
- 32-days holiday (Rising to 36-days with length of service)
- Learning budget
- Personal budget for books & courses
- Quarterly reviews
- Agree on your own work goals
- Learning workshops
- Twice monthly, in-house workshops
- 3-year career plan
- Understand how to grow your career
- Investors in People
- Accredited employer
- Join an award-winning team
- Sunday Times Best Places to work winner
Benefits:
- Company pension
- Free parking
- On-site parking
- Referral programme
Ability to commute/relocate:
- Chorley PR7 1PS: reliably commute or plan to relocate before starting work (required)
Experience:
- HubSpot: 3 years (required)
- Team Management: 2 years (required)
Work Location: Hybrid remote in Chorley PR7 1PS
