Content Designer
Career Level: 9
Location: London
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
As a Content Designer...
Purpose
Deliver content design that helps users find, understand, and act on the information that matters most — contributing to the creation of clear, accessible, and compelling digital content across client engagements.
Orientation
Apply content design principles across projects; shape content artefacts and product experiences; collaborate with UX, product, research and service designers; and develop your voice and point of view on content as a design discipline.
Expectations
Be adventurous. Bring a vision. Make an impact. Rely on empathy. Nurture collaboration. Stay transparent. Be bold and generous in all you do.
More about the ...
Craft
Run and support content design activities, including workshops, user interviews, content critiques and collaborative working sessions
Create content and key content design deliverables including content style guides, content matrices, copy decks, and collaborate on design system documentation.
Define content requirements based on relevant business objectives, technical constraints, and accessibility considerations.
Determine information architecture and content structure at the project level.
Apply accessibility guidelines and plain language principles as a baseline in all content work.
Project
Support the delivery of end-to-end content design, taking ownership of defined workstreams while collaborating with design leads and team members
Facilitate communication across disciplines at the project level to create alignment and improve ways of working
Manage your own time and output effectively within project timelines.
Client
Work with client teams to understand user needs, business priorities, and brand context.
Present content thinking clearly, using right level of feedback to build alignment and support iteration.
Support new business development by providing content design expertise to pitches, proposals and client conversations.
Community
Attend and contribute to studio and community events and workshops.
Share examples, learnings or approaches that help build content design practice across the team.
Requirements
Years of Experience
3–5 years of relevant experience in content design, UX writing, digital design, or content strategy, with examples of work on digital products or services.
Familiarity with accessibility guidelines and plain language principles.
Bachelor's degree or equivalent experience in Information Science, Design, Journalism, English Studies, Linguistics, or a related field.
Skillset
Experience translating business and customer requirements to shape narrative and content strategy across touchpoints.
Experience applying accessibility guidelines and designing to industry-recognised standards.
Experience running online and offline workshops and interviews to validate design decisions.
Working knowledge of the content landscape, including content design, content strategy, information architecture, and content operations.
Use evidence, feedback and performance signals to create and evolve content to meet user and business needs.
Strong interpersonal skills and the ability to thrive in collaborative, multi-disciplinary teams.
Set Yourself Apart
Previous work utilising GDS (Government Design System) or equivalent public sector content standards.
Experience contributing to content within a design system.
Show curiosity about AI and emerging technologies, including how they may support content design, research synthesis, prototyping and responsible experience design.
Personal
Believe strategic thinking should be supported by tangible solutions that help clients connect to their users through memorable experiences.
Understand content design as a discipline and a practice and actively develop your expertise.
Demonstrate an ability to deliver what you commit to do, with care and quality.
Portfolio Requirement
Applications should include a portfolio demonstrating content craft, process, decision-making and relevant experience across digital products or services.
In addition to a competitive salary package, you will benefit from an extensive rewards offering including 25 days' annual leave, private medical insurance, and 3 additional days' leave per year for charitable work of your choice.
Flexibility and mobility are required to deliver this role. There will be a requirement to spend meaningful time on-site with clients, partners, and teams to enable delivery of the first-class experiences we are known for.
Some clients require background checks. You will need to complete a Baseline Personal Security Standard (BPSS) to confirm your identity, criminal record, right to work and residency.
Comfortable with hybrid working. Every project is different, but we love our team to be in the studio and in our client's office to work collaboratively.
Accenture is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
