Part-Time Google Ads / PPC Specialist
Evolution Safety Solutions Ltd – Merthyr Tydfil
20 hours per week | Permanent, Part-Time
Salary: £18,500–£21,500 per annum, depending on experience
Evolution Safety Solutions Ltd is looking for an experienced Google Ads / PPC Specialist to take ownership of our Google Ads activity and help generate high-quality enquiries for our consultancy and training services across the UK.
This is a hands-on role. We are looking for someone who understands how to make Google Ads commercially effective — not simply increase clicks and impressions.
The Role
You will be responsible for:
- Managing and optimising our existing Google Ads account.
- Reviewing current campaigns and identifying wasted spend and opportunities for improvement.
- Creating new campaigns for our consultancy and training services.
- Keyword research, search-term analysis and negative keyword management.
- Writing and testing effective Google Ads.
- Managing campaign budgets, bidding strategies and geographic targeting.
- Monitoring and improving conversion rates and cost per lead.
- Ensuring conversion tracking is accurate for telephone calls, contact forms, bookings and other enquiries.
- Using Google Analytics 4 and, where appropriate, Google Tag Manager.
- Advising on landing-page improvements to increase conversions.
- Reporting clearly on advertising spend, enquiries, cost per lead and overall campaign performance.
- Continually testing and improving campaigns based on measurable results.
What We're Looking For
Essential:
- Proven hands-on experience managing Google Ads/PPC campaigns.
- Demonstrable evidence of improving campaign performance and generating leads.
- Strong understanding of Google Search campaigns, keywords, match types, search terms, negative keywords and bidding strategies.
- Good understanding of conversion tracking and Google Analytics.
- Ability to analyse campaign data and make commercially sensible decisions.
- Ability to work independently and take ownership of the Google Ads account.
- Strong written English and attention to detail.
Desirable:
- Google Ads certification.
- Experience with Google Tag Manager and GA4.
- Experience advertising professional services, consultancy, training or other lead-generation businesses.
- Experience improving website landing-page conversion rates.
- Knowledge of SEO and wider digital marketing.
How We Measure Success
We are interested in genuine business results.
Success will primarily be measured through the quality and quantity of enquiries generated, cost per qualified lead, conversion performance and return on advertising spend — not simply clicks, impressions or traffic.
Working Arrangements
The position is 20 hours per week, with some flexibility around working days and hours.
Our offices and training academy are based in Merthyr Tydfil, South Wales. Working arrangements can be discussed with suitable candidates.
Recruitment Process
Shortlisted applicants will be asked to discuss previous Google Ads campaigns they have personally managed and provide examples of measurable results.
As part of the interview process, candidates may also be given anonymised Google Ads performance data and asked to explain what they would investigate, what they would change and why.
Applicants should therefore only apply if they have genuine hands-on Google Ads/PPC experience and are comfortable demonstrating their competence at interview.
Pay: From £20,000.00 per year
Work Location: In person
