Demand Generation Manager (Content & Conversion)

LoyaltyLion -
London

Apply Now

Job details

Permanent
6 days ago

Benefits

Private dental insurance
Cycle to work scheme
Annual leave
Company pension
Employee assistance programme
Private medical insurance
Employee discount
Life insurance

Qualifications

Blog articles
Website management
Search Engine Optimisation (SEO)
SEO
Content marketing
UX
Conversion optimisation
Content management
A/B testing
Copywriting
Performance marketing

Full job description

London , United Kingdom · Permanent · Hybrid

Job description

LoyaltyLion is the leading loyalty and engagement platform trusted by thousands of ecommerce brands worldwide.

It’s been an incredible few years for LoyaltyLion. We’ve closed $22m in funding; built out our Leadership team; achieved spots in both the Deloitte Fast 50 and the FT1000 and at the start of this year we were named no.1 in loyalty management worldwide by G2 and voted the 8th best software company in the UK.

We’re already the No.1 loyalty platform worldwide (G2) and trusted by more $10m+ brands on Shopify than any other loyalty specialist (including brands with over $1b), meaning we're uniquely well placed to deliver value to our Partners and increase revenue growth from this channel.

The Demand Generation Manager has one clear priority, use the LoyaltyLion website to reach and convert more brands. The role plays a crucial part across our inbound efforts, supporting the Demand Director across all areas of content development from creative scripts to website content, and site optimisation initiatives covering both SEO and CRO to grow our visibility and experience for potential customers.

This role helps the Demand team work closely and collaboratively with the Brand team to ensure the site meets brand guidelines, TOV, leverages key messaging and supports demand metrics. This role is the demand team’s champion of the website, working to build new pages, experiences and experiments with other members of the team with the goal of reaching more potential customers and converting them.

Key responsibilities

Content & SEO
- Creation of SEO content and copy
- Management of existing content pages
- Development of articles and blog content
- Working with external freelancers across SEO technical audits where needed
Optimisation and CRO
- Website user experience research and optimisation
- Develop, improve and optimise site user journey
- CRO and A/B testing experiments
Messaging and experience
- Development of landing pages for paid media campaigns
- Development of ad campaign messaging and scripts
- Managing external video editor resources

Job requirements

Experience working in an in-house performance marketing environment
Excellent copy writing skills across both direct response and long-form content
Experience across UX and user research
Background working across digital content and website management
Experience working with script development and ad campaign materials
Experience across SEO and content marketing

Job benefits

Life insurance from day 1
Access to comprehensive discounts through Perks at Work
Charity giving scheme
Optional pension salary sacrifice scheme

Flexible working – core hours between 10-4

Hybrid working with 2 days in our Farringdon Office
4.30pm finish on Friday
Quarterly team and company-wide socials
Apple MacBook and all the equipment you need to be set up for success
£200 work from home allowance
Claude subscription
Generous Learning & Development budget
Bi-annual Performance Reviews with clear progression frameworks in place across every team
️ Earn gift vouchers by getting recognised for your great work every day by your colleagues
25 days holiday per year + bank holidays
➕ One additional day of holiday for each year of service, up to 5 years
Christmas annual leave booster
Work from anywhere policy
The choice of two of the following: wellbeing budget, private medical insurance through Vitality, or private dental insurance
Cycle to work scheme
Employee Assistance Programme
Enhanced parental leave
Workplace nursery scheme
❤️ Family forming leave policy

Apply Now

Jobseeker tools

Employer Tools

Browse

Stay Connected