Competitive basic salary + commission (dependent on experience)
Role Overview
ABPAC is the UK’s leading distributor of packaging to the bakery, food-to-go and food-processing sectors — and we’re growing. We’re looking for a driven Business Development & Area Sales Manager to take ownership of a regional territory, win new business, and grow existing accounts with packaging solutions that genuinely help our customers succeed.
This is a field-based role with real autonomy. You’ll run your territory like it’s your own business — planning your week, building relationships with bakeries, cafés, patisseries, food processors and food-to-go operators, and turning opportunities into long-term partnerships. Your success is directly rewarded: the more you grow, the more you earn.
If you’re a natural relationship-builder who loves the thrill of winning new business and wants to be part of a company investing in its future, we’d love to hear from you.
Own your territory. Win new business. Share in the success you create.
Key Responsibilities
1. Own & Grow Your Territory
- Take full ownership of sales performance across your designated region
- Build and execute a territory plan that grows revenue and market share
- Prioritise your time and pipeline around the biggest opportunities
2. Win New Business
- Identify, target and win new customers — bakeries, cafés, patisseries, food processors and food-to-go operators
- Proactively prospect, generate leads and open doors with new decision-makers
- Convert opportunities into profitable, long-term accounts
3. Manage & Develop Accounts
- Build strong, trusted relationships with existing customers and key decision-makers
- Understand each customer’s business and recommend tailored packaging solutions
- Grow account value through cross-selling, upselling and outstanding service
4. Sell Consultatively
- Run sales visits, presentations and product demonstrations that show real value
- Position ABPAC’s innovative and sustainable packaging as the smart choice
- Negotiate and close deals that work for both the customer and the business
5. Plan, Forecast & Use the Tools
- Manage your pipeline end-to-end in the CRM — from first enquiry to repeat order
- Prepare accurate sales forecasts, reports and performance analysis using Power BI
- Keep customer and opportunity data clean, current and reliable
6. Stay Ahead of the Market
- Monitor industry trends, competitor activity and changing customer needs
- Feed insight and new opportunities back to the management team
- Spot gaps in the market — and act on them first
7. Represent ABPAC
- Represent the company at trade shows, industry events and networking functions
- Build brand visibility and generate new leads
- Collaborate with marketing, product and customer service teams to deliver for customers
Skills & Experience
Essential
- A proven track record in B2B or field sales, consistently meeting or beating targets
- Genuine new-business ability — confident prospecting, opening doors and closing
- Excellent communication, negotiation and relationship-building skills
- Self-motivated and highly organised — able to run your own territory and diary
- Comfortable with CRM systems, Microsoft Office and reporting tools (e.g. Power BI)
- Full UK driving licence and happy to travel across your territory
Desirable (not essential)
- Experience selling into the bakery, food-to-go or food-processing sectors
- Knowledge of the packaging industry and its customers
- Experience of consultative or solution-based selling
- Familiarity with an ERP or product system (e.g. Business Central)
- A degree in Business, Marketing or a related field
Personal Attributes
We’re looking for someone who…
- Is a self-starter who thrives on autonomy and ownership
- Is resilient, competitive and motivated by hitting targets
- Builds genuine, lasting relationships rather than chasing quick wins
- Is commercially sharp and spots opportunities others miss
- Stays organised and manages a busy pipeline without dropping the ball
- Wants to grow — and grow with a business that’s growing too
Success Measures (KPIs)
Your impact will be measured against indicators such as:
- Revenue and margin growth against target across your territory
- New accounts opened and value of new business won
- Pipeline health and conversion rate
- Retention and growth of existing accounts
- Accuracy of forecasting and quality of CRM data
- Customer satisfaction and repeat business
What We Offer
- Competitive basic salary, dependent on experience
- A rewarding commission scheme — your results directly grow your earnings
- Travel costs covered through our expenses process
- Real career progression within a growing, market-leading business
- A supportive, close-knit team that genuinely wants you to succeed
- The autonomy to run your territory your way
Why ABPAC?
ABPAC is growing — and we invest in the people who grow with us.
We’re the UK’s leading packaging distributor to the bakery sector, and we’re expanding. The right person in this role won’t just hit targets — they’ll help shape our growth in the field and build a rewarding career as they do it. Typical progression paths include:
- Senior / Key Account Manager
- Regional Sales Manager
- Wider commercial leadership as the business grows
Join us and play a key role in shaping the future of packaging in the bakery and food-to-go industry.
To apply, submit your CV along with a short note on why you’d be a great fit.
Job Types: Full-time, Permanent
Pay: £38,000.00-£45,000.00 per year
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Location:
- South West Region (required)
Willingness to travel:
Work Location: On the road
