The Opportunity
We are looking for an experienced, commercially driven Performance Marketing & Lead Generation Executive to take ownership of generating new customers for our growing appliance repair business.
We have the engineers, infrastructure and capacity to complete more work. We need someone who can generate the leads.
Your main objective will be simple: use channels such as Google Ads, Facebook, Instagram and other digital platforms to generate a consistent flow of profitable appliance repair bookings.
This is a fully remote position, giving you the freedom to work from home while taking real ownership of our digital lead generation.
We're not looking for someone to simply "manage our marketing". We're looking for someone who understands performance marketing, paid advertising and lead generation and gets excited about turning advertising spend into measurable revenue.
What You'll Be Marketing:
We provide repair services for domestic kitchen appliances including:
- Washing machines
- Dishwashers
- Tumble dryers
- Ovens
- Cookers
- Fridges and freezers
- Other domestic appliances
You'll be helping us reach customers who actively need these services and turn that demand into booked jobs for our engineers.
What You'll Be Responsible For
You'll have responsibility for developing, managing and improving our lead-generation campaigns.
This will include:
- Creating and managing Google Ads campaigns
- Creating and managing Facebook and Instagram/Meta campaigns
- Keyword and search-intent research
- Creating and testing new adverts
- Developing and improving landing pages
- Conversion-rate optimisation
- Retargeting campaigns
- Managing advertising budgets
- Tracking calls, forms and other enquiries
- Tracking leads through to actual booked jobs
- Monitoring cost per lead and cost per acquisition
- Identifying the most profitable locations, services and campaigns
- Testing new audiences, keywords, adverts and channels
- Reducing wasted advertising spend
- Scaling successful campaigns
- Reporting clearly on performance and ROI
- Identifying new opportunities for customer acquisition
As campaigns become successful, we'll look to increase budgets and expand into additional locations.
We're Interested in Revenue - Not Vanity Metrics
We're not looking for impressive reports showing us how many impressions an advert received.
We want to know:
How much did we spend?
How many genuine leads did we generate?
How many became booked jobs?
What did it cost us to acquire each customer?
How much revenue and profit did those customers generate?
How can we scale it
?You'll be given the freedom to test ideas and develop campaigns, but you'll also be accountable for their commercial performance.
Who We're Looking For:
Ideally, you'll already have hands-on experience generating leads through platforms such as:
- Google Ads
- Meta/Facebook Ads
- Google Analytics
- Google Tag Manager
- Conversion tracking
- PPC
- Landing pages
- Call tracking
- SEO/local search
- Performance marketing
You don't need to tick every box. We're much more interested in someone who can demonstrate real-world results .Experience generating leads for local service businesses such as appliance repairs, plumbing, heating, electrical, drainage, locksmiths, property maintenance, home improvements or other trades would be particularly valuable.
You Might Be Perfect for This Role If...
You're currently working in a marketing agency managing multiple client accounts and would like the opportunity to focus your attention on one business and directly benefit from the results you produce.
Or you may already work in-house and want greater ownership, flexibility and earning potential.
We want someone who is:
- Commercially minded
- Analytical
- Self-motivated
- Comfortable working independently
- Confident managing advertising budgets
- Obsessed with testing and improving results
- Comfortable being accountable for numbers
- Able to work effectively from home without constant supervision
- Interested in building something rather than simply maintaining existing campaigns
Salary & CommissionBasic Salary: £30,000
On top of your basic salary, you'll have the opportunity to earn uncapped performance-related bonus/commission
.Expected OTE: £40,000-£50,000+
Your additional earnings will be linked to measurable commercial performance and the profitable business generated through your campaigns.
There is no reason for your earnings to be artificially capped if you're generating significant additional profit for the company.
We want our incentives aligned:
When your campaigns make the business more successful, you should benefit too.
Fully Remote.
This is a 100% work-from-home position within the UK.
You'll therefore need to be comfortable managing your own workload, communicating remotely and taking responsibility for your performance.
We care much more about what you achieve than where you sit while achieving it.
Career ProgressionT
his is an opportunity to take ownership of an important growth channel within the business.
We're not recruiting someone to sit within a large marketing department and manage a small piece of the puzzle.
You'll have the opportunity to help shape our digital customer-acquisition strategy from the beginning.
If you demonstrate that we can reliably turn advertising investment into profitable repair bookings, we want to scale it
.That means:
Bigger campaigns. Bigger budgets. More locations. More responsibility.
As the business grows, there will also be opportunities to build a wider marketing and lead-generation function around what you've created and progress into a more senior role.
How to Apply
Please send us your CV along with a short introduction explaining your experience with performance marketing and lead generation.
We'd particularly like to hear:
- Which advertising platforms you've managed
- The approximate monthly advertising budgets you've been responsible for
- The types of businesses you've generated leads for
- Examples of cost-per-lead or customer-acquisition results you've achieved
- How you've tracked leads through to paying customers
- An example of a campaign you've improved or scaled
We look forward to hearing from you.
Pay: £30,000.00-£50,000.00 per year
Benefits:
Location:
- United Kingdom (required)
Work Location: Remote
