As a Strategist, you will support the strategic lead to develop and champion brand, creative and experience strategies and plans. You will advocate a People Powered, customer-focused approach and use research and data to distil insights and inform strategy, design marketing pilots, engagement plans and holistic omnichannel programmes.
In your role you will independently as a strategist on specific workstreams under the guidance of the strategic lead; you will work in a team on larger projects and programmes of work.
Identify insights, audience needs and engagement opportunities, based on data sources like keyword analysis, social listening, competitive analysis, primary and secondary research, and synthesis of existing materials
Help identify business opportunities and points of brand differentiation based on competitive analysis and category insights
Create strategic decks, insight reports and performance reports
Support the development of creative briefs, experience strategies, journeys and ecosystems that address brand challenges, market dynamics and audiences needs and motivations
Develop integrated paid, owned and earned strategies to achieve specific business or customer objectives; depending on your skillset and client requirements
Partner effectively with senior strategy leads, following their guidance and direction
Support the development of meaningful partnerships with clients, to interpret their strategic opportunities into digital-first brand experience
Contribute to and help facilitate workshops and working sessions
This is a midweight role that will suit either a junior strategist looking to step up or an established midweight.
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Ideally you have direct healthcare experience; if you don’t, you can connect what you’ve learned outside of healthcare into this industry
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You should have an analytical and strategic mind, with proven experience in strategic marketing
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You have experience across the range of touchpoints, channels and platforms, with deeper knowledge in one or more specific area
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You understand current trends in audience engagement, can apply those trends to the healthcare space and HCP engagement
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You are a creative problem solver, who brings a fresh perspective to any challenge
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You have a keen interest in analysing all sorts of data and good skills in Excel (analytics data, performance reports, etc.)
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You have a basic understanding of data and tech platforms, data strategy, and measurement planning
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You are a self-starter with an ability of working on a wide range of accounts and projects and be able to take most client requests in your stride – with a calm approach regardless of the deadline; ideally you have experience in an agency environment
