- Location: London
- Type: Part-time (3 days / 24 hours per week)
- Start Date: Immediate
- Compensation: £32,000 FTE (£19,200 p.a. pro rata for 3 days/week)
- Working Pattern: Hybrid, with a minimum of 1 day/week in our North Greenwich office. Occasional weekend work for events, pop-ups etc.
- Probation: 12 weeks
About us
Matcha is having a moment. But we think what's happening is much bigger than a trend. Just as specialty coffee transformed what people expect from a cup of coffee, we're seeing the same shift happen in tea. Consumers are becoming more interested in quality, provenance and how their tea is made, and as a result, cafés are increasingly replacing cheap commodity powders with better alternatives.
brut tea was founded in London in 2024 by Joyce (ex-TikTok) and Raphael (Forbes 30 under 30, 2x founder), who left their careers in tech to retrain as tea sommeliers and build a different kind of tea company.
"Brut" means raw, natural and unfiltered. That's how we approach tea: sourcing directly and carefully, letting provenance and terroir speak for themselves, and presenting tea in a way that feels relevant to how people drink today. In two years, we've grown from an idea into a brand supplying 100+ cafés and venues across the UK, alongside a growing online community. Now we're entering our next chapter: building brut tea into a consumer brand centred around creativity, community and connection.We're looking for someone who shares our passion and wants to help us build it.
About the Role
We're looking for a creative, proactive and trend-savvy Content & Social Media Executive to help us grow brut tea's presence across social media.You'll play a key role in shaping how the brand shows up online — from spotting the next TikTok trend and developing a campaign idea, to getting behind the camera, creating content, publishing it and analysing what works.
This is a hands-on, creative role. We want someone who doesn't just wait for a content brief, but actively finds creators, formats, conversations and cultural moments, spinning up ideas and turning them into content quickly. You'll work closely with our founders, with considerable freedom to experiment with ideas and develop brut tea's voice and visual identity. We're a lean, fast-moving team, so we're looking for someone who is highly action-oriented, naturally curious and genuinely obsessed with social media and great content.
Key Responsibilities
Content Creation & Social
- Create, edit and publish content across Instagram, TikTok, RedNote and other relevant platforms
- Shoot and edit short-form video including Reels and TikToks
- Write engaging captions and social copy in brut tea's tone of voice
- Develop recurring content series and formats that can build recognition over time
- Maintain a consistent publishing rhythm and manage our social content calendar
- Occasionally create longer-form editorial and educational content for our website
Ideas, Trends & Campaigns
- Stay close to emerging social trends, creators, formats, memes and conversations
- Turn relevant trends and cultural moments into content ideas for brut tea
- Contribute to our broader social media strategy
- Develop and execute creative campaigns around product launches, collaborations and brand moments
- Bring new ideas to the team and be willing to experiment with them quickly
Creator & Community Engagement
- Research and identify suitable creators for us to work with
- Communicate with creators and coordinate social media collaborations
- Nurture and build our community of creators, brand ambassadors and matcha lovers
Photography & Events
- Take product photos and create video content for use across our website and social channels
- Capture content at pop-ups, café launches, tastings, workshops, brand collaborations and other events
- Help build and maintain a library of high-quality photo and video assets for the brand
- Coordinate with external photographers, creators or other content partners when required
Performance & Optimisation
- Regularly analyse the performance of our social media content
- Track key metrics such as views, reach, engagement and follower growth
- Identify what content, formats and creative approaches are working and what isn't
You Might Be a Fit If You…
- You have 1–3 years of experience working in social media, content creation or a related creative role
- You have a strong portfolio of social content you've personally helped conceive, shoot or create
- Live and breathe social media - you know what's trending on TikTok, Instagram before everyone else does
- You can confidently shoot and edit short-form video
- You're a strong writer and can switch between a punchy social caption and an educational piece about tea
- Are comfortable using tools such as CapCut, Canva, Adobe Creative Suite, Meta Business Suite, TikTok Business or similar
- Are organised and self-disciplined enough to manage our social media accounts and ensure a regular publishing calendar
- Have an interest in consumer brands, food & beverage, lifestyle, design, culture or fashion
What You’ll Gain
- Work directly with the founders and get an inside view of how a consumer brand is built from the ground up
- Freedom to experiment – you'll be given the room and opportunity to try out your ideas
- Develop a portfolio of real-world content and campaigns for a growing consumer brand
- Company merch. Think branded teaware, and our staff-only private label clothing line
- Free & discounted access to exclusive Brut Tea events – matcha tastings and more!
How to Apply
Make sure to have your CV and portfolio / work samples ready for upload!
Your portfolio matters to us.
We're particularly interested in seeing short-form video, photography, social campaigns or accounts you've worked on — and understanding what you personally contributed to them. We don't expect you to know everything about tea already. But we do expect you to be curious enough to want to learn.
Pay: £32,000.00 per year
Benefits:
- Employee discount
- Employee mentoring programme
- Work from home
Work Location: Hybrid remote in London SE10
