About Us
The Appeal Guru is a premier, globally recognized e-commerce service provider dedicated to helping Amazon sellers protect, manage, and scale their businesses. With over 1,500 5-star reviews and an industry-leading refund guarantee, we specialize in Amazon suspension appeals, store management, PPC optimization, and strategic brand partnerships. As an international service provider, we are expanding our footprint to better serve and acquire high-value Amazon sellers and e-commerce store owners globally.
The Role
We are seeking a dynamic, entrepreneurial, and bilingual Senior Marketing & Growth Specialist to lead our brand architecture, content strategy, and client acquisition efforts—with a specific focus on bridging English- and Mandarin-speaking e-commerce ecosystems.
You will take complete ownership of building high-converting consumer narratives from scratch. If you have a track record of driving millions of media impressions, managing e-commerce platform growth, and turning organic traffic into tangible B2B revenue, this role is for you.
Key Responsibilities
- Brand & Content Architecture: Define, build, and execute a cohesive cross-channel content marketing strategy that positions The Appeal Guru as the ultimate authority for Amazon sellers.
- Cross-Border Market Expansion: Leverage your fluent Mandarin and English skills to design targeted campaigns aimed at international Amazon sellers, particularly Chinese-speaking store owners looking for global account protection and store growth services.
- Organic Growth & Traffic Conversion: Lead organic social media growth and content-led lead generation, converting high-volume traffic into high-value client inquiries and long-term user retention.
- Campaign & Event Management: Plan and execute integrated digital campaigns, industry networking events, and media collaborations to strengthen our brand credibility within the global e-commerce sector.
- Strategic Partnerships: Coordinate influencer partnerships, industry collaborations, and B2B networking to scale our store management and PPC consultancy services.
What We Are Looking For (Requirements)
- Bilingual Fluency: Native or professional-level fluency in both Mandarin and English (written and spoken) is strictly required to facilitate cross-cultural communication and marketing campaign localization.
- Proven Growth Track Record: Demonstrated success in building brand systems, driving high-volume impressions (millions+ views), and generating organic B2B client inquiries.
- E-Commerce Insight: Direct experience or a strong understanding of major e-commerce platforms, flagship store operations, or digital retail ecosystems (experience with Amazon, Tmall, or TP holdings groups is highly valued).
- Agile Content Creation: Exceptional storytelling skills with the ability to translate complex services (like legal/account suspensions and Amazon PPC algorithms) into clear, high-converting narratives.
- Educational Background: A degree in Digital Media, Marketing, Communications, or a related discipline.
Why Join Us?
- Work with a highly rated, globally trusted service provider with an exceptional market reputation (1,500+ 5-star reviews).
- High autonomy to shape the company’s marketing blueprint and build systems from the ground up.
- Competitive salary and performance-based growth incentives.
- Opportunity to work at the intersection of global tech, logistics, and digital retail.
Pay: Up to £40,000.00 per year
Benefits:
- Casual dress
- Company events
- Flexible schedule
- Work from home
Language:
Work Location: Hybrid remote in London N12 8QJ
